What is the lifetime value of a customer - and how can you increase it? The answer will depend on your industry, goals, and historical data.
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As we quickly approach 2023, one of your business’s New Year’s resolutions could be to improve your company culture and team-buildings goals. Creating a company culture is an evolving process — you can always find ways to improve. By doing so, your employees will feel valued and motivated.
As a business owner, many things need your attention: customer acquisitions, sales, and other various technicalities. As a result, you may put your branding initiatives on the back burner. Without a proper strategy, you might make branding mistakes that don't reflect who you are!
When it comes to boosting your business’s overall profitability, nurturing your relationships with customers and prospects cannot be overstated. If you want to see higher retention rates and more referrals, then building good relationships with your clients is a must. Here are 10 customer loyalty strategies that really work (we know because we’ve tried them).
Are your employees lacking motivation? How’s the overall company morale? Employee motivation and good morale are crucial to any company’s success. Motivated employees and those with a good attitude put the enthusiasm, energy and drive into your business. Here’s how you can boost your team’s motivation level and workplace morale this January and all year long.
At Newsletter Pro, we pride ourselves on how we use content to build real connections between businesses and their audiences. Often underutilized, relationship marketing provides a durable and effective way to improve a business’s retention rates, referral rates, and reactivation rates. Be inspired by eight great examples of relationship marketing for small-business owners.
People talk, and if you play your cards right, it will be about your business. Word-of-mouth marketing is one of the most important strategies your business can implement to drive engagement and referrals. We’ll tell you exactly how you can get people talking and show you real-life word-of-mouth marketing examples.
In the past, marketing focused solely on casting a net wide enough to pull in as many prospects as possible. Now, with account-based marketing (ABM), you can focus on a targeted group that is much more likely to be converted. In this article, we will explore some key marketing strategy types.
You may have previously asked yourself, “Is customer service important?” And if you want to build a business that can thrive long-term, you need to understand the answer. When entrepreneurs overlook their customer support structure, they miss opportunities to increase retention – and their bottom line.
Sending a marketing email takes more planning than typing out a message, adding a few images, and pressing send. With email open rates being a major indicator of click conversion and potential profits, your email marketing subject lines matter more than you think. We have the scoop on exactly why they’re so important — and some tips and tricks for writing winning subject lines.
If you’re wondering why professional development is important as a business owner, look no further. We’ll fill you in on how continued education as an entrepreneur ultimately leads to mastery in your field, not just a few small successes.
Did you ever watch the TV show “Mad Men”? It’s set in a 1960s ad agency, and the show is full of some of the best marketing messages, ...