You know that Newsletter Pro has copy editors — but you may not know that they do far more than fix grammatical errors. Here’s why our team loves having an editing department, and why your content benefits from having them on your side!
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When marketing fails, it’s disappointing. But there is good news: A failure means a lesson. We have learned a lot over the years as small-business professionals, and chief among them is how not to make the same marketing mistakes over and over again.
Newsletter Pro can get your business great results, but we need your help. Our writers interview our clients before writing each newsletter edition. Why do we ask for that type of time commitment? It’s the only way to put out personalized content that will make your relationship marketing efforts a success.
Satisfied customers spend more money and refer friends, but too many companies aren’t investing properly in their customer service teams. We break down how bad customer service affects retention and what your business can do to get back on track.
Email is one of the quickest and cheapest forms of communication with your clients and prospects. On the one hand, it can be used for ...
If you own or operate a business, you’ll hear plenty about generating leads. It makes sense, considering that leads often turn into ...
Getting referrals might not be easy for your business. Fortunately, asking the right people at the right time can significantly increase your chances of getting referrals — and it all starts with your print newsletter mailing list. Make sure you read this article before updating your list!
If you’re looking to implement a reliable content marketing strategy, then you cannot underestimate the power of deliverability. After all, how can your audience respond to a message they have never seen? So, that begs the question: How should you distribute your content to maximize the likelihood that your viewers will see and engage with your content? Our recent blog post answers these questions and more. Click below to learn more!
How did sci-fi grow into mainstream popularity? While “Star Wars” or “Star Trek” may be the easy answer, it’s a little more complex than that — and there’s a ton that marketers can learn from the sci-fi phenomenon.
Every good small-business owner knows that it pays to have good word-of-mouth marketing. In fact, 78% of people involved in B2B marketing believe that referral programs generate good or excellent leads. Check out our latest blog post to learn more about how to set up a good referral program that can help your business achieve long-term, sustainable growth.
Small-business owners have always relied on their ability to adapt quickly — but how quickly can they respond to trending topics and issues without seeming too late or annoying? Here’s how to avoid sounding like “the boy who cried wolf.”
So, your customers are jumping ship to your competitors — how do you make them stop? In this week’s blog, we share 3 retention marketing strategies that will come to your rescue this year.