There are no “magic words” for closing a sale. Closing is only possible with a rock-solid sales plan from start to finish. That's why we're sharing how to close sales effectively, techniques for nurturing leads, and advice for standing apart from the competition.
Customer retention is a marketing term that gets thrown around a lot, but actually reaching a customer retention optimum involves a lot of moving parts. From nailing the customer experience to overcoming customer retention obstacles, we’ve provided the ultimate guide to all things retention.
Believe it or not, our high school teachers were right — you do need math! To be successful in your marketing strategies, it’s essential to do some marketing math. These simple equations will give you a clear insight into what’s working and what’s not.
Rare is the business that doesn’t have a slow season. But while it might be inevitable, you don’t have to take your slow season lying down. You have options, from finding new strategies to engage leads to using the extra time to strengthen your business model.
Do you want to know how to make a company newsletter interesting? We have compiled a list of the most important things to remember from our over a decade of experience creating newsletters. Here is our complete guide to creating great content for your business newsletters.
Have you ever wondered if you communicate too much or too little with customers and prospects? With too much communication, people opt out and stop paying attention. With too little communication, you miss out on sales. Either your competition got to them before you did — or an existing customer leaves and goes to a competitor because they feel they don't matter to your company. In short, having the wrong communication strategy costs you loads of money in one way or another. Read on to find out how you can ensure your communication frequency is just right.
Having the right company culture can bring endless benefits to your business, but how do you know you’re establishing the proper culture? It all starts with figuring out who you are and what you want your business to represent.
When it comes to marketing masters, Red Bull is one of the greats. It knows exactly what its audience wants and the best ways to give it to them. That’s why the Red Bull brand image has become an inspiration for marketers all over the world. Using its example, we’ll fill you in on how your brand can grow wings of its own.
With over a decade of experience producing high-quality direct mail content for businesses across various industries, we know what works. We're so adamant about maintaining consistency with your print marketing campaigns because when it comes to direct mail, frequency matters a lot.
A skill that every entrepreneur needs to have is setting SMART goals. Examples in this article will help you understand how to get started and craft the best milestones for your business.
When it comes to personalization in marketing, it would be fair to say that billboards, TV ads, and newspaper ads could not target specific demographics. Instead, marketers got their message out to as many people as possible, regardless of whether they were qualified, potential buyers. But all of that started to change in the 20th century when personalization in marketing became a necessity.
But what is personalization in marketing? Read on to find out!
What Are KPIs? Metrics that are important to follow to help your business are known as KPIs (or Key Performance Indicators). There are different types of KPIs that help track business goals and objectives while providing a snapshot of your current business standing.
