Email is one of the quickest and cheapest forms of communication with your clients and prospects. On the one hand, it can be used for ...
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If you run a business, then you may have been told you need to have a page on every social media platform. While maintaining a strong social media presence is important for any business, we have 3 reasons why businesses should focus on quality over quantity when it comes to planning their social media and marketing strategies.
The type of content you put out says a lot about your brand. That’s why it needs to be taken seriously. But how can you ensure that your content is up to snuff? You can start by prioritizing quality over quantity when creating high-quality content.
WOW! Our wonderful donors and business partnerships helped fulfill many wish lists for foster children in need this year. As our way of saying thank you, we have one final story up on the blog this week. Meet a donor who keeps coming back for more (and set a special moment in action) — Lex Nelson!
If you own or operate a business, you’ll hear plenty about generating leads. It makes sense, considering that leads often turn into ...
If you’re using social media as part of your business marketing strategy, then you might be making some simple mistakes that are working against you. Here are some of our top picks for simple social media mistakes that business owners should avoid.
Getting referrals might not be easy for your business. Fortunately, asking the right people at the right time can significantly increase your chances of getting referrals — and it all starts with your print newsletter mailing list. Make sure you read this article before updating your list!
If you’re looking to implement a reliable content marketing strategy, then you cannot underestimate the power of deliverability. After all, how can your audience respond to a message they have never seen? So, that begs the question: How should you distribute your content to maximize the likelihood that your viewers will see and engage with your content? Our recent blog post answers these questions and more. Click below to learn more!
How did sci-fi grow into mainstream popularity? While “Star Wars” or “Star Trek” may be the easy answer, it’s a little more complex than that — and there’s a ton that marketers can learn from the sci-fi phenomenon.
Have you ever heard of the CBS reality series “Undercover Boss”? Each episode features a business owner or CEO who disguises themselves as ...
If you’re interested in running your own business, you’ve likely heard about the high failure rate for small-time entrepreneurs. It’s true ...
If you run a business of any size, you might be underestimating the impact that middle management has on the rest of your team. Your ...