Outsourcing blog writing to freelance writers is a popular approach for businesses looking to create content without having to hire full-time staff. However, there are a few flaws associated with this method that can lead to lower quality content and decreased engagement from readers. In this article, we will discuss why outsourcing blog writing to freelance writers is flawed and suggest alternative approaches.
Content created for the purpose of selling a product should be done by someone with knowledge of the product, as they can position it in the best way and teach, impress or answer questions about it. When using freelance writers, it is difficult to tie in the product in an effective way. Additionally, top of the funnel topics may not be as engaging when written by someone who does not have a deep understanding of the product or industry. Lastly, when outsourcing blog writing, there is a lack of authority around the content since it was not written by someone who works at the company.
In conclusion, while outsourcing blog writing to freelance writers may seem like an easy solution to creating content quickly and cheaply, there are several drawbacks associated with this approach that should be taken into consideration before making a decision. We suggest considering alternative approaches such as interviewing multiple people or having a single person write an entire piece for better results.
Problem #1: Quality
When outsourcing blog writing to freelance writers, the quality of content can often suffer. This is because the writer may not have a full understanding of the product or service that they are writing about. As a result, they may not be able to position it in the best way or answer questions about it. Furthermore, if the writer does not have any prior knowledge of the product, they may struggle to create content that is both informative and convincing.
In addition, when using freelance writers to create content for a product or service, it is difficult to tie in the product with the content. For example, if a company hires a freelance writer to write an article about their product, it can be difficult for them to include information about the product without making it seem like an advertisement.
Solution
To ensure that quality content is produced when outsourcing blog writing to freelance writers, companies should consider interviewing multiple people who are knowledgeable about the product or service. Having multiple perspectives on a topic can help ensure that all aspects of the product are discussed and that accurate information is provided. Additionally, having multiple people involved in creating content can give readers more insight into how the product works and how it can benefit them.
Alternatively, companies could hire one person to write an entire piece on their product or service. This approach would allow companies to ensure that all aspects of their product are discussed and that accurate information is provided. Additionally, having one person write an entire piece allows for more creative freedom when discussing a topic as opposed to having multiple authors with different opinions on a topic.
Main Idea: When outsourcing blog writing, quality can suffer due to lack of knowledge. Key finding: Companies should interview knowledgeable people or hire one person to ensure quality content.
Problem #2: Top of the Funnel Topics
When outsourcing blog writing to freelance writers, it can be difficult to create content that is related to the product or service being sold. This is referred to as “top of the funnel” topics, and they are essential for creating awareness and interest in a product or service. Without these types of topics, it can be difficult to tie in the product when using this method of blog writing.
What Are Top Of The Funnel Topics?
Top of the funnel topics are those that introduce a product or service to potential customers without directly selling it. They are designed to create awareness and interest in what you have to offer, and can include industry news, trends, tips, advice, and other information related to your product or service.
For example, if you are selling a new type of software, you could write blog posts about how it works, why people should use it, and how it compares to similar products on the market. These types of topics help potential customers understand what you have to offer before they make a purchase decision.
Why Is It Difficult To Create Top Of The Funnel Content When Outsourcing Blog Writing?
When outsourcing blog writing to freelance writers, it can be difficult for them to understand your product or service well enough to create top of the funnel content that accurately represents your brand and resonates with potential customers. Without knowledge of the product or service itself, freelance writers may not be able to position it in the best way or answer any questions potential customers may have about it.
Additionally, top of the funnel content requires an understanding of your target audience so that it can be tailored to their needs and interests. Freelance writers who do not know your target audience may struggle to create content that resonates with them and encourages them to take action.
Alternative Approaches To Creating Top Of The Funnel Content
If you want to ensure that your top of the funnel content is accurate and resonates with your target audience when outsourcing blog writing, there are a few alternative approaches you can take. One option is interviewing multiple people who have knowledge about your product or service and having them contribute their expertise through guest posts on your blog. This will ensure that each post is accurate and provides valuable insight into what you have to offer.
Another option is having a single person write an entire piece on a particular topic related to your product or service. This will allow them time to research thoroughly before writing so that they can provide accurate information and tailor their post specifically for your target audience.
By taking one of these alternative approaches when outsourcing blog writing for top of the funnel topics, you can ensure that content created for the purpose of selling a product accurately positions it in the best way possible while providing valuable insight into what you have to offer.
When outsourcing blog writing, creating content related to the product or service (top of the funnel topics) is essential for creating awareness and interest. Without knowledge of the product or service, freelance writers may struggle to create content that resonates with customers. Alternative approaches such as interviewing experts and having a single writer research thoroughly can ensure accuracy.
Problem #3: Lack of Authority
When outsourcing blog writing to freelance writers, the lack of authority is a major problem. Content created for the purpose of selling a product should be done by someone with knowledge of the product. A person who understands the product can position it in the best way and teach, impress or answer questions about it. When using freelance writers, there is no guarantee that they will have this knowledge and understanding.
The Need for Expertise
Having an expert write content related to a product is essential. An expert writer can explain complex topics in simple terms, make them interesting and informative, and use language that resonates with customers. They can also provide valuable insights into how the product works and why it’s beneficial. This type of content not only helps to sell products but also builds trust between customers and brands.
Difficulty Tying In The Product
Another issue when outsourcing blog writing to freelance writers is the difficulty in tying in the product. Freelance writers may not be familiar with how to effectively incorporate a product into their content. They may not know which keywords or phrases to use or which stories are relevant and relatable enough to draw readers in. Without an understanding of the product, they can’t properly position it as something that customers need or want.
Alternative Approaches
One alternative approach is interviewing multiple people who are knowledgeable about the product and having them each write a section of content on their area of expertise. This ensures that each section contains accurate information from an expert source as well as fresh perspectives on various aspects of the product. Another approach is having one person write an entire piece on the topic at hand; this way, all sections will be written from a single point-of-view, making it easier to tie in the product throughout.
Outsourcing blog writing to freelance writers can be problematic due to lack of authority and product knowledge. Key findings: Need for expert content, difficulty tying in the product, alternative approaches.
Conclusion
Outsourcing blog writing to freelance writers can be a flawed approach when it comes to content created for the purpose of selling a product. Freelance writers may not have the knowledge of the product or its marketing strategies, making it difficult to position it in the best way and teach, impress or answer questions about it. Additionally, it is difficult to tie in the product when using this method. As an alternative, businesses should consider interviewing multiple people or having a single person write an entire piece.
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In conclusion, outsourcing blog writing to freelance writers can be problematic when creating content for selling a product. Businesses should consider interviewing multiple people or having a single person write an entire piece as alternative approaches in order to ensure quality content that ties in the product and properly markets it. Newsletter Pro offers services that can help businesses reach their full potential with marketing strategies that strengthen relationships with their prospects and customers.
