5 Tips for Humanizing Your Brand

by | Jun 26, 2023

At Newsletter Pro, we believe that building relationships with customers and prospects is the key to creating a successful business. That’s why for over a decade, we’ve been designing, printing, and mailing newsletters to help our 500+ clients reach their full potential. We understand that strong customer relationships are built on trust, which is why we offer direct mail products in addition to newsletters. Our product offering includes targeted free-standing inserts, postcard campaigns, celebration cards, and unique solutions like the Referral Builder program.

We also strive to provide our clients with helpful marketing strategies that make it easier for them to build relationships with their customers. In this article, we’ll be sharing five tips on how businesses can use newsletters to strengthen customer relationships. We’ll discuss how you can turn your employees into brand promoters, customize your automated campaigns, write with character, send personalized gifts, and share failure stories.

By the end of this article, you will have a better understanding of how newsletters can be used as an effective tool for building customer relationships and strengthening your brand. So let’s get started!

Tip #1: Transform Employees into Brand Promoters

Employees are often the most important ambassadors of your brand. They are the ones who interact with customers, answer their questions, and provide an overall positive experience. As such, it’s important to make sure that employees have a good understanding of your brand and its values. This can be achieved by providing them with training on your company’s mission and values, as well as how they should represent the brand in their interactions with customers.

In addition to training employees on the basics of your brand, you should also encourage them to become active promoters of your company. This can be done through incentives like discounts for referring new customers or rewards for reaching sales goals. You can also create a system where employees can earn points or rewards for sharing content about your business on social media or writing reviews about your products or services online.

Create a Positive Work Environment

Creating a positive work environment is essential for transforming employees into brand promoters. Make sure that you create an atmosphere where employees feel valued and appreciated for their hard work. Provide them with opportunities for growth and development, such as attending conferences or taking classes related to their field of work. Recognize their efforts publicly by giving awards or bonuses for outstanding performance. All of these things will help motivate employees to go above and beyond in promoting your brand.

Encourage Employee Engagement

Encouraging employee engagement is another great way to transform employees into brand promoters. Set up activities that allow employees to get involved in the company’s mission and values, such as volunteering opportunities or team-building exercises. You can also organize events like hackathons or workshops that give employees an opportunity to showcase their skills and creativity while working together towards common goals.

Finally, make sure that you stay connected with your team members by regularly checking in with them about how they are doing and what they need from you in order to do their jobs effectively. Showing appreciation for their contributions will go a long way in helping them become more passionate about promoting your brand.

Transform employees into brand promoters by providing training, incentives, positive work environment and engagement opportunities.

Tip #2: Customize Your Automated Campaigns

Automation is a great tool for marketing, but it can quickly become stale if you don’t customize your campaigns. Personalization is key to keeping customers engaged and making sure they remember your brand. You can customize automated campaigns by segmenting customers based on their interests or behaviors and targeting them with relevant messaging. This allows you to send tailored messages that are more likely to resonate with each customer.

Create Customer Profiles

Creating customer profiles is the first step in customizing your automated campaigns. These profiles should include demographic information such as age, gender, location, and occupation, as well as behavioral data like purchase history and website activity. This will give you a better understanding of who your customers are and what they’re interested in.

Segment Your Audience

Once you have an idea of who your customers are, you can start segmenting them into different groups based on their interests or behaviors. For example, you could create segments for people who have purchased a certain product or visited a specific page on your website. This will allow you to target each group with content that’s more likely to be relevant to them.

Tailor Your Messages

Once you’ve created customer profiles and segmented your audience, it’s time to start tailoring your messages. You can use the data from the customer profiles and segments to craft personalized emails that speak directly to each individual customer. You can also use this data to create dynamic content that changes depending on the recipient’s interests or actions.

Test & Measure Results

Finally, it’s important to test and measure the results of your automated campaigns so you know what’s working and what isn’t. Try testing different versions of emails or offers in order to see which ones get the best response rates. This will help you refine your campaigns over time so they continue to be effective in engaging customers and driving sales.

By taking the time to customize your automated campaigns, you can ensure that each message resonates with its intended audience and drives maximum engagement with your brand. Newsletter Pro has years of experience helping businesses grow through targeted marketing strategies – contact us today for more information!

Tip #3: Write with Character

When it comes to writing the content for your newsletter, you want to make sure that it is engaging and that it speaks to your readers. You should strive to inject personality into your writing and make sure that it reflects the voice of your brand. This will help you connect with your readers on a more personal level and create a sense of trust between you and them.

Make Your Writing Conversational

One way to make sure that your writing has character is by making it conversational. This means avoiding overly formal language and instead using words and phrases that convey warmth and familiarity. You can also use humor in your writing to show that you have a good sense of humor and to keep things lighthearted.

Tell Stories

Another way to add character to your writing is by telling stories. Stories are an effective way to engage with readers and get them interested in what you have to say. Try weaving relevant anecdotes into your newsletters or sharing stories about how you got started in business or why you do what you do. These kinds of stories can help bring the human element back into marketing and build a connection between you and your readers.

Be Authentic

Finally, when it comes to adding character to your writing, it’s important that you stay true to yourself. Don’t try too hard or be someone else; just be authentic and let your personality shine through in the content you write for your newsletter. When readers can see who you really are, they’ll be more likely to trust what you have to say and engage with the content more deeply.

By following these tips, you can ensure that the content in your newsletter has character and speaks directly to the needs of your readers. Newsletter Pro understands this concept well – which is why their products are designed specifically for each customer’s unique needs!

Tip #4: Send Personalized Gifts

Personalized gifts are a great way to show your customers that you care about them and appreciate their loyalty. Not only do they make your customers feel special, but they can also help build relationships and trust between you and your customers. By sending personalized gifts, you can show your customers that you value their business and want to reward them for their loyalty.

Choose the Right Gift

When choosing a gift to send to your customers, it’s important to pick something that is meaningful and relevant to them. Consider what type of product or service would be most appreciated by your customer base, such as a free trial of a new product or service, discounts on future purchases, or even something as simple as a handwritten thank-you note.

Make it Personal

In addition to choosing the right gift, it’s important to make sure that the gift is personalized in some way. You can personalize the gift by including the customer’s name on the item or in the card accompanying the gift. You can also include a short message expressing your appreciation for their loyalty and support. This will help make the gift more meaningful and will show your customers that you truly value them as individuals.

Timing is Everything

When sending out personalized gifts, timing is key. Make sure to send out the gifts at an appropriate time so that they are not seen as generic or impersonal. For example, if you are sending out holiday cards, make sure to get them in the mail early enough so that they arrive before the holiday season begins. Similarly, if you are sending out birthday cards or anniversary cards, make sure to get them in the mail well ahead of time so they arrive on time.

Sending personalized gifts is an excellent way to show appreciation for your customers and build strong relationships with them. By carefully selecting appropriate gifts and personalizing them with thoughtful messages, you can demonstrate how much you value each customer’s loyalty and support. With Newsletter Pro’s Referral Builder program, you can easily create custom campaigns that allow you to send personalized gifts quickly and efficiently!

Tip #5: Share Failure Stories

When it comes to newsletters, one of the best ways to build trust with your audience is to share stories about failure. This can be a great way to show that you are not perfect and that making mistakes is part of the process. It also shows that you are open to learning from your mistakes and growing from them.

Sharing stories about failure can also be an effective way of demonstrating resilience and perseverance in the face of adversity. By showing how you overcame a difficult situation or challenge, readers will be inspired by your journey and may even relate to your story.

Keep it Positive

When sharing stories about failure, it’s important to keep things positive. You don’t want to come across as negative or defeatist in your newsletter content. Instead, focus on the lessons learned from the experience and how it has helped you grow as a person or business.

You can also use failure stories as a way to highlight successes. For example, if you had a project that didn’t go according to plan, talk about what went wrong and how you were able to turn things around for the better.

Be Authentic

It’s important for your stories of failure to be authentic and genuine. Don’t try to fabricate a story just for the sake of having something to share with your readers. Your audience will appreciate honesty and transparency, so make sure that whatever you write about is true and accurate.

At Newsletter Pro, we believe that failure should be embraced rather than feared. We have seen firsthand how sharing our own failures has helped us build stronger relationships with our clients and readers alike!


In conclusion, creating a successful newsletter campaign requires a combination of hard work and dedication. It’s important to remember that the goal of any newsletter should be to build relationships with your readers and keep them engaged. To do this, you need to make sure that the content is relevant and interesting. Additionally, you should customize your automated campaigns, write with character, send personalized gifts, and share failure stories.

Newsletter Pro has been helping businesses grow for over a decade now by providing direct mail products such as targeted free-standing inserts, postcard campaigns, celebration cards, and unique solutions like the Referral Builder program. With their help, businesses can create effective newsletters that will strengthen relationships with their prospects and customers.

Creating an effective newsletter campaign requires an understanding of what works best for your business and audience. With the right strategies in place, you can create newsletters that are both engaging and successful.

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