Believe it or not, our high school teachers were right — you do need math! To be successful in your marketing strategies, it’s essential to do some marketing math. These simple equations will give you a clear insight into what’s working and what’s not.
Do you want to know how to make a company newsletter interesting? We have compiled a list of the most important things to remember from our over a decade of experience creating newsletters. Here is our complete guide to creating great content for your business newsletters.
Having the right company culture can bring endless benefits to your business, but how do you know you’re establishing the proper culture? It all starts with figuring out who you are and what you want your business to represent.
When it comes to marketing masters, Red Bull is one of the greats. It knows exactly what its audience wants and the best ways to give it to them. That’s why the Red Bull brand image has become an inspiration for marketers all over the world. Using its example, we’ll fill you in on how your brand can grow wings of its own.
With over a decade of experience producing high-quality direct mail content for businesses across various industries, we know what works. We're so adamant about maintaining consistency with your print marketing campaigns because when it comes to direct mail, frequency matters a lot.
A skill that every entrepreneur needs to have is setting SMART goals. Examples in this article will help you understand how to get started and craft the best milestones for your business.
When it comes to personalization in marketing, it would be fair to say that billboards, TV ads, and newspaper ads could not target specific demographics. Instead, marketers got their message out to as many people as possible, regardless of whether they were qualified, potential buyers. But all of that started to change in the 20th century when personalization in marketing became a necessity.
But what is personalization in marketing? Read on to find out!
What Are KPIs? Metrics that are important to follow to help your business are known as KPIs (or Key Performance Indicators). There are different types of KPIs that help track business goals and objectives while providing a snapshot of your current business standing.
As we quickly approach 2023, one of your business’s New Year’s resolutions could be to improve your company culture and team-buildings goals. Creating a company culture is an evolving process — you can always find ways to improve. By doing so, your employees will feel valued and motivated.
As a business owner, many things need your attention: customer acquisitions, sales, and other various technicalities. As a result, you may put your branding initiatives on the back burner. Without a proper strategy, you might make branding mistakes that don't reflect who you are!
When it comes to boosting your business’s overall profitability, nurturing your relationships with customers and prospects cannot be overstated. If you want to see higher retention rates and more referrals, then building good relationships with your clients is a must. Here are 10 customer loyalty strategies that really work (we know because we’ve tried them).
