Great marketers appeal to their demographic’s emotions by creating a clear and concise message. Feel like giving your marketing message ...
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The right marketing strategy — a strategy that hits at the right time and strikes a chord with consumers — can make a company. It can ...
In business, like in baseball, it’s always nice to hit a home run. That feeling you get when you know you’ve knocked one out of the park ...
If you knew the lifetime value and loyalty of a customer depended on their next interaction with you, would you treat them a little bit ...
Some direct mail campaigns seem to rely on tricks and treats to coax their way into a reader’s mailbox.
Today, we’re getting into the ...
Sometimes, the best advice is what not to do.
When it comes to business, some mistakes are obvious: Don’t pass off the competition’s ...
Imagine a world where your team isn’t ready for the future, where innovation has passed your company by, and where the skills your people ...
They say love is a battlefield, and you can’t deny that marketing is too. After all, courting a potential customer is a lot like courting ...
A blank page is the bane of any creative professional’s existence.
It’s incredibly difficult to create something out of nothing. ...
Dollar Shave Club is a catchy name for a company that uses subscription marketing for one thing: affordable razors delivered monthly to ...
When Ken Griffey Jr. celebrated his induction into the Baseball Hall of Fame in July, he joined major league greats like Lou Gehrig, Hank ...