In February of 2016, L Brands, the parent company of Victoria’s Secret, fired star CEO Sharen Turney. The new CEO, Stuart Burgdoerfer, ...
Case Studies
When we set out to create our 2017 referral program contest, the objective was to have the winners join us for an aerial battle in ...
It takes one hell of a constitution to take on a $4 billion corporation. But that’s exactly what Ben Cohen and Jerry Greenfield, a couple of hippies with an ice cream parlor in Vermont, did. And yes, we are talking about the famed Ben and Jerry who founded the much beloved Ben & Jerry's Ice Cream.
Is it possible to build customer loyalty with consumers who have never been to your business before? According to theories surrounding the ...
Some direct mail campaigns seem to rely on tricks and treats to coax their way into a reader’s mailbox.
Today, we’re getting into the ...
Dollar Shave Club is a catchy name for a company that uses subscription marketing for one thing: affordable razors delivered monthly to ...
Three nerds walk into an outdoor recreation store.
Sounds like the beginning of a joke, but it’s actually a testament to the marketing ...
Several years ago, I ventured into an Ikea store in Emeryville, California. I’d recently moved to the Bay Area for college, and my ...
A long time ago in a galaxy far, far away …
You know the familiar blue text as it silently rests on black. Your anticipation builds. You ...
One of the most recognizable names in photography, Kodak's brand has been featured in everything from major films to rap lyrics. So how ...
It was the end of August, and the hot summer sun was finally sinking below the branches of nearby oak trees in small-town Caldwell, Idaho. ...