Do Keyword Rankings Still Matter?

by | Jul 27, 2023

Search Engine Optimization (SEO) is the process of optimizing web content to make it more visible in search engine results. It involves using techniques such as keyword research, HTML structure, and other strategies to increase a website’s visibility and ranking in search engine results. SEO is an important factor for any website or business looking to increase their online presence and attract more visitors.

Keywords are an integral part of SEO as they help search engines determine which websites are relevant to a user’s query. Keywords should be carefully chosen and placed strategically throughout the content on a website to ensure that the content is properly indexed by search engines. The popularity of certain keywords can also impact rankings, so it’s important to select the right words when developing SEO content.

HTML structure is also an important factor when it comes to SEO. By formatting HTML correctly, you can ensure that your content appears properly on different devices and browsers. Additionally, using appropriate tags can help search engines understand what your page is about, while word frequency and structure can have an impact on how high your page ranks in search engine results.

Reasons why keywords are still important

Keywords are still an important factor in SEO content because they provide the foundation for a successful search engine optimization strategy. Keywords help to identify and define the topic of a web page, as well as provide search engines with an understanding of what the page is about. Keywords also help to draw users to a website by providing them with relevant information that is easy to find.


The use of keywords helps to ensure that content is relevant to the user’s query. By incorporating appropriate keywords into web pages, users can easily be directed to the most accurate and useful information on a website. This helps to increase user engagement and satisfaction, which can lead to increased traffic and higher rankings on search engine results pages (SERPs).


Using relevant keywords also increases visibility on SERPs. When a user searches for specific terms, using those terms in web page content can give it an edge over other pages in terms of ranking higher on SERPs. Additionally, using keywords in titles and headings can further improve visibility by helping search engines understand what the page is about more quickly.


Incorporating keywords into web page content can also help organize content in a way that makes it easier for users to find what they’re looking for. This organization helps users navigate through content more quickly and efficiently, leading to improved user experience and increased website visits.

Keywords are still important for SEO content, providing relevancy, visibility and organization.


Choosing the Right Keywords

When it comes to SEO, keywords are still an integral part of any successful content strategy. The key to choosing the right words is to select those that best represent your business and that customers are likely to use when searching for your services or products. When selecting keywords, consider factors such as relevance, popularity, and frequency. Additionally, think about what questions customers might ask when looking for your products or services.

Placement of Keywords

Once you have selected the most relevant and popular keywords, it is important to incorporate them into the HTML structure of your webpages in order to improve search engine rankings. This includes formatting the HTML for page views and using appropriate tags such as title tags and meta descriptions. Additionally, pay attention to word frequency and structure as this can have a direct impact on how high up in the search engine results pages (SERPs) your website appears.

Optimizing Content with Keywords

In addition to placing keywords strategically within the HTML structure of a webpage, optimizing content with keywords is also essential for SEO success. This involves incorporating relevant keywords into the body of text on a webpage in order to make it more visible to search engines. However, be sure not to overuse keywords as this can lead to penalties from search engines such as Google.

RelevanceSelect words that best represent your business and that customers are likely to use when searching for your services or products.
PopularityChoose keywords that are popular among customers.
FrequencyPay attention to word frequency and structure.
HTML StructureIncorporate keywords into the HTML structure of your webpages in order to improve search engine rankings.
Content OptimizationInclude relevant keywords into the body of text on a webpage in order to make it more visible to search engines.

Keyword Research

When it comes to SEO, keyword research is one of the most important aspects to consider. Choosing the right words to target and placing them in the right areas are essential for success. It is also important to be aware of the popularity of certain keywords and how they may impact ranking on search engines. There are several questions to ask when conducting keyword research that can help ensure that content is optimized for SEO purposes.

Choosing the Right Words

The first step in keyword research is determining which words or phrases should be targeted. This requires researching popular terms related to a business’s industry and analyzing their relevance and importance for SEO purposes. Additionally, it is important to identify any synonyms or variations of those terms that could be used in content as well as any long-tail keywords that may not have as much competition but still provide value.

Placement of Keywords

Once relevant keywords have been identified, it is important to understand where those keywords should be placed within webpages and content pieces in order to maximize their effectiveness for SEO purposes. Generally speaking, keywords should appear within page titles, headings, subheadings, meta descriptions, image alt tags, and body copy throughout webpages and blog posts. However, it is also essential to ensure that these words are used naturally within content; overstuffing pages with keywords can result in penalties from search engines like Google due to its algorithm updates.

Popularity of Keywords

In addition to understanding where keywords should be placed within a website’s structure, it is also important to know how popular they are among other websites in an industry or niche market. The more competition there is for a particular keyword phrase, the harder it will be for a website to rank well on search engine results pages (SERPs). Therefore, researching keyword popularity can help businesses determine which phrases they should target in order to optimize their chances of appearing higher up on SERPs organically without needing additional paid advertising campaigns such as Google Ads or Bing Ads.

Questions To Ask During Keyword Research

When conducting keyword research, there are several questions businesses should ask themselves: What topics does my audience care about? How do they search for my products/services? What terms do my competitors use? How often do people search for certain phrases? Are there any new trends I need to consider? What kind of language does my target audience use? Answering these questions can help businesses create effective SEO strategies that will bring more organic traffic and leads into their websites over time.

Choosing the Right

Keywords are the foundation of any successful SEO campaign. They are the words and phrases that potential customers use when searching for a product or service. It is important to choose the right keywords since they will drive traffic to your website, which in turn can result in more sales.

1. Identifying Keywords

The first step in choosing the right keywords is to identify what words and phrases people might use when searching for products or services related to yours. This can be done by looking at competitor websites, conducting keyword research on search engines, and using online tools such as google adwords keyword planner.

2. Relevance & Popularity

Once you have identified potential keywords, it is important to assess their relevance and popularity. Relevant keywords should accurately describe your product or service, while popular keywords are those that have high search volume and low competition from other websites.

3. Placement

Finally, it is important to consider where you place your chosen keywords within your website’s content. The most effective way to do this is by placing them in headings, subheadings, meta tags, titles, and alt tags. This will ensure that your chosen keywords are visible to both search engine crawlers and potential customers alike.

Placement of Keywords

When it comes to SEO, the placement of keywords is essential for optimizing a website’s visibility in search engine results. The most effective way to place keywords is by including them in titles, headings, and meta descriptions. Titles should contain the main keyword phrase that you are targeting and should be placed near the beginning of the title tag. Headings should also include the targeted keyword phrase and should be used throughout the page content as well as in subheadings. Meta descriptions are important for providing a brief summary of what users can expect when they click on your page from search engine results. Furthermore, keywords should be included in the body content of the page itself. This can be done by using synonyms or related phrases that are closely related to the targeted keyword phrase. Additionally, it is important to not overstuff keywords into your content as this can lead to penalties from search engines. Lastly, keywords should be placed strategically within image alt tags so that they can be indexed by search engines and appear in image searches.

Popularity of Keywords

When conducting keyword research, it is important to consider the popularity of keywords in order to maximize the reach and effectiveness of SEO content. Popularity can be measured by the number of searches a particular keyword receives, as well as the competition for that keyword (i.e. how many other websites are using the same keyword). This will help determine which keywords are best suited for a particular website or campaign.

Number of Searches

The number of times a keyword is searched for can provide insight into its potential value and relevance to a website’s content. For example, if a website is focused on gardening, then keywords related to gardening will likely be more popular than those related to sports or technology. Additionally, understanding the search volume for each keyword can help inform decisions about which words should be targeted in SEO content.

Competition Level

In addition to considering the number of searches a particular keyword receives, it is important to also consider how much competition there is for that keyword. If there are already many websites targeting the same keyword, then it may be more difficult to rank highly in search engine results pages (SERPs) with that word. Therefore, it may be beneficial to target less competitive keywords in order to improve rankings and visibility within SERPs.

Questions to Ask During Keyword Research

When conducting keyword research, it is important to ask the right questions to ensure that the words chosen are relevant and appropriate for the content being created. Here are some key questions to consider when researching keywords:

Questions About Relevance

  • What words and phrases do people use when searching for content related to this topic?
  • Are there any industry-specific terms or jargon that should be included in the keyword list?
  • How can I make sure my content is optimized for both short-tail and long-tail keywords?
  • What variations of a given keyword should I include in my research?

Questions About Popularity

  • How popular is each keyword?
  • Are there any seasonal trends associated with certain keywords?
  • What other topics are related to this keyword that I should consider including?
  • Is there an opportunity to use local or regional keywords to reach a more targeted audience?

HTML Structure

HTML (hypertext markup language) is a markup language used to create web pages and other documents. It is the foundation of all websites, and it is important for SEO content in order to ensure that the page will be indexed properly by search engines. HTML structure can also influence how a page is ranked in search engine results.

Formatting HTML for Page Views

It is important to format HTML in a way that makes it easy for search engines to index the page, as well as for users to view the page. This includes using appropriate tags such as headings, paragraphs, lists, and links. Proper use of these tags also helps with accessibility, as screen readers are able to interpret the content more accurately. Additionally, formatting the HTML correctly allows for faster loading times, which can have an impact on user experience and SEO rankings.

Appropriate Tags To Use

When writing SEO content, it is important to use appropriate HTML tags when structuring the page. For example, heading tags (H1-H6) should be used to indicate the hierarchy of information on a page and should include keywords relevant to the topic. Paragraphs should be kept short and concise and should include relevant keywords throughout. Lists should be used whenever possible instead of long blocks of text as they are easier to read and understand. Links should also be included throughout the document both internally (linking from one page on your website to another) and externally (linking from your website out to other websites).

Word Frequency & Structure Impacting Rankings

The frequency of words on a page can have an impact on SEO rankings as well as how a page is indexed by search engines. It is important not to overuse keywords or phrases within your content as this could result in penalization from search engines. Additionally, using keywords in headings and titles can help increase visibility in search engine results pages (SERPs). The structure of a webpage can also influence rankings; using proper formatting such as headings and lists can help make content more scannable which may lead to better engagement with users which may then lead to higher rankings in SERPs.

Want to Easily Create Content to Get More Clients

Get a FREE Consultation
Call Us at: (208) 252-9565
Fill in Your Information Below:

Stop Losing Customers

Get a Free Copy!


Get Your FREE Guide

Download Now!

Get Your FREE Copy of The Ultimate Guide to Newsletters!

New call-to-action

Don’t Forget to Share this Post!

Subscribe To Our Blog

Want to get our latest blogs sent straight to your inbox? Subscribe today to get instant access!

Share This