Do you want an easy and affordable way to connect with your audience and showcase your company’s products, services, or discounts? Then you need to try your hand at email marketing. Some may argue that email marketing is dead, but they couldn’t be more wrong. According to HubSpot, 64% of small businesses use emails to reach their customers, and 73% of consumers prefer businesses to communicate with them through email.
Emailing can be one of the most highly effective forms of marketing — if it’s done right. Unfortunately, business owners leave out essential elements in their emails that can promote engagement. To highlight your services, you must incorporate these five elements in your email marketing campaign.
#1 Personalize Your Emails
Using an email automation platform makes it easy to get into a routine. But don’t forget to utilize personalization tactics to connect with your consumers. You want your subscribers to feel like VIPs and not like another email address in your database. A great way to convey the feeling of being known and acknowledged is to address your customers by name. Simply using their name will help you create stronger bonds with them from the very beginning.
But it doesn’t end there — you want to send out timely and relevant content that your subscribers can’t resist. Send promotional emails on their birthdays or implement dynamic marketing to resonate with your recipients.
#2 Incorporate Segmentation
One way to use dynamic marketing within your emails is to segment your campaign to pertain to your customers’ interests and demographics. The more you segment the people who can view your emails, the better results you’ll see. You could divide people by age, gender, marital status, location, or the products they’re interested in. Incorporating this strategy will help your audience get more value from your emails when they are specific and relevant to your consumers.
#3 Track Metrics
Start tracking metrics with the first email you send. By doing this, you will better understand what tactics and campaigns are working. You’ll figure out the number of people opening your emails, what links they’re clicking on, and whether or not they’ve bought any of your products through your email. While tracking your metrics, pay close attention to a few things. You first want to look at your email’s deliverability. Is your email making it to their inbox? Or is it getting marked as spam?
The data you collect is valuable because it will help you improve your process in your next email marketing campaign — or with your next email.
#4 Start Scheduling Your Emails
Suppose you have a blog highlighting your services and providing valuable information for your customers and prospects. In that case, you will likely have a content strategy. This means that you schedule the time you want your post to go live on your website. Or you may pay attention to social media and its algorithms to see which time of day is the best to post. Likewise, you want to do the same with your emails.
The time your email hits your consumer’s inbox makes a huge difference in your performance metrics. Research shows that the best time to send emails is Tuesday – Thursday from 8 a.m. – 5 p.m. Look at your metrics to ensure you find the best time to send and schedule your emails! They will provide you with all the information you need.
#5 Welcome Your Customers Immediately
Don’t wait weeks or months to reach out to your customers for the first time. You want to keep them engaged from the beginning — while you’re fresh on their minds. Welcome emails are vital for the rest of your email marketing campaigns because it helps you build brand awareness. It informs your subscribers what they can expect from your company and sets the tone moving forward.
In your welcome email, be sure you have a compelling subject line to ensure recipients open your email. Then, you can follow by sharing special offers, important content, and what they can expect from you and your brand. Always remember to have an option for recipients to opt-out if they want. Nothing can sour a business relationship more than receiving unwanted emails.
Email marketing can be your best friend if you use it efficiently. These five tips will help you generate more leads, strengthen your relationships, and use your metrics to build campaigns that will keep your brand and business top of mind.