To paraphrase the late Steve Jobs, if you are looking to sell several billion dollars’ worth of product a year, you have to start with the ...
relationship marketing
Consider your content marketing. How much of it — from direct mail to blog articles and social media posts — delivers your customers ...
Most businesses -- yes, even yours -- go about marketing all wrong. I have been helping small business owners for many years (I define ...
Recent studies have proven that direct mail is 30 times more likely to elicit a response from consumers than email.
Not only is ...
I want you to take a moment and think about the question in the headline: What do your customers really want? It’s okay, I’ll wait …
If ...
“Oh yes, I publish a newsletter for my members every month.” That’s one of the most beautiful things I can hear when I’m working with a ...