You have a unique business! That’s not just a platitude — it’s an advantage. You have your own style and brand image. But are you underutilizing your most unique resource? Your competition may have newer storefronts or bigger budgets, but there is one thing they will never have: you.
When you engage in regular, meaningful communication with your audience, you are creating lasting loyalty. While it’s impossible to maintain contact with every customer you’ve ever served, it’s important to stay in touch with as many as possible.
“How will people remember me when I’m gone?” We ask ourselves this all the time as human beings. But do we ask it enough as business owners and marketers? Luckily, a little storytelling marketing magic can help create a business legacy that lasts.
Getting referrals might not be easy for your business. Fortunately, asking the right people at the right time can significantly increase your chances of getting referrals — and it all starts with your print newsletter mailing list. Make sure you read this article before updating your list!
How did sci-fi grow into mainstream popularity? While “Star Wars” or “Star Trek” may be the easy answer, it’s a little more complex than that — and there’s a ton that marketers can learn from the sci-fi phenomenon.
Every good small-business owner knows that it pays to have good word-of-mouth marketing. In fact, 78% of people involved in B2B marketing believe that referral programs generate good or excellent leads. Check out our latest blog post to learn more about how to set up a good referral program that can help your business achieve long-term, sustainable growth.
Small-business owners have always relied on their ability to adapt quickly — but how quickly can they respond to trending topics and issues without seeming too late or annoying? Here’s how to avoid sounding like “the boy who cried wolf.”
Whether you send a card, give a gift, or offer a discount, let your customers know how much you care! You can’t put a price on loyalty and repeat business. By improving your business's communication for customer service strategy, you build a stronger, more profitable relationship with clients.
Businesses have dozens of ways to market to new customers, but what actually works? Most marketing strategies work for most businesses. However, relationship marketing will bring in more prospects and close more sales.
