Why hasn’t Amazon killed bookstores? Learn how 2 California booksellers leverage the power of community to keep their shops afloat — and how you can steal their strategies to help your small business compete.
Book Opt In
One part of maintaining a successful business is to consistently evaluate your progress. You need to know ROI, expenses, marketing analytics, and more. All of that is important. But when it comes to how you evaluate your management team, it might be time to reevaluate how you evaluate.
This summer, you may notice your employees getting excited about barbecues, weekend trips, spending time with family, and yes, going on vacation. But how can you plan for employee PTO this summer and still keep all your projects on track? Luckily, it may be easier than you think.
When marketing fails, it’s disappointing. But there is good news: A failure means a lesson. We have learned a lot over the years as small-business professionals, and chief among them is how not to make the same marketing mistakes over and over again.
Turnover is expensive, time-consuming, and, worst of all, often preventable. So, how do you measure and improve employee satisfaction? Well, it’s likely easier than you think.
If you’re a business owner, then you know a company cannot function without clear, concise, and consistent communication. Read on to see how improved communication within your business can enhance your company culture.
Newsletter Pro can get your business great results, but we need your help. Our writers interview our clients before writing each newsletter edition. Why do we ask for that type of time commitment? It’s the only way to put out personalized content that will make your relationship marketing efforts a success.
Satisfied customers spend more money and refer friends, but too many companies aren’t investing properly in their customer service teams. We break down how bad customer service affects retention and what your business can do to get back on track.
Fear is powerful — it can save lives — but it can also keep us from taking the chances we need to succeed. So, how do you distinguish between helpful and unhelpful fear? And when it comes to your business, how do you make sure your fear isn’t making all the decisions?
Did you know that 52% of employees reported experiencing burnout in 2021, which can lead to health problems, lower productivity, and issues with employee retention? It's true! Burnout can spell disaster for your workforce. Luckily, burnout is widely preventable if you focus on employee satisfaction, work-life balance, and positive company culture.
Read the heartwarming story of Jim Wells, an Idaho man who grew up receiving Christmas presents from the Salvation Army. He now creates handmade Christmas gifts for foster kids.
Email is one of the quickest and cheapest forms of communication with your clients and prospects. On the one hand, it can be used for ...