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The History Of Personalization In Marketing

The History Of Personalization In Marketing

When it comes to personalization in marketing, it would be fair to say that billboards, TV ads, and newspaper ads could not target specific demographics. Instead, marketers got their message out to as many people as possible, regardless of whether they were qualified, potential buyers. But all of that started to change in the 20th century when personalization in marketing became a necessity. But what is personalization in marketing? Read on to find out!
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