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When it comes to personalization in marketing, it would be fair to say that billboards, TV ads, and newspaper ads could not target specific demographics. Instead, marketers got their message out to as many people as possible, regardless of whether they were qualified, potential buyers. But all of that started to change in the 20th century when personalization in marketing became a necessity.
But what is personalization in marketing? Read on to find out!
What Are KPIs? Metrics that are important to follow to help your business are known as KPIs (or Key Performance Indicators). There are different types of KPIs that help track business goals and objectives while providing a snapshot of your current business standing.
If you’re wondering why professional development is important as a business owner, look no further. We’ll fill you in on how continued education as an entrepreneur ultimately leads to mastery in your field, not just a few small successes.
Remember the Tide Pod Challenge? Tide and its parent company P&G certainly does. The viral phenomenon significantly impacted the business strategy of the brand. Learn more about how the company responded to potentially devastating press — and what lessons all business owners can take away from the incident.
How do you start reaping the benefits of well-placed promotional QR codes? This blog will explore the importance of QR codes, how to use them successfully, and ideas for integrating them into your marketing.
Any experienced business owner knows that customer service is a central part of keeping your most valuable customers. But what customer service skills are the most important?
Often, organizations forget to focus on an issue impacting an employee's ability to work: mental health support. Positive mental health leads to lower turnover, higher productivity levels, and less absenteeism over time — saving companies thousands of dollars over time.
Every business wants more sales; the problem is how to get them. Your business might be overlooking a few key elements to make your sales strategy more effective — and in the process, you’re leaving money on the table.
People are clicking — but are they buying? All the web traffic in the world is meaningless if it doesn’t improve your sales. Converting online prospects into sales can be tricky, but read on to discover 6 different ways you can help capture more customers with your clicks.
One of the best things you can do as a business owner is to provide your staff with educational opportunities. Here are some key employee training benefits that can greatly enhance your organization.
In the business world, referrals are one of the biggest compliments your business can receive. Increased relationship capital leads to increased value to the customer and is an intangible asset that builds through trust and understanding.