Some may argue that email marketing is in the past. But sending information to your consumers’ inboxes can boost business and strengthen relationships if it’s done right. Here are five strategies you should implement in your email campaigns today!
Retention Guide
Why is customer retention so important? Most business owners struggle to foster long-term relationships with existing customers. This complete guide to long-term retention is sourced from our over a decade of experience in helping businesses to successfully increase their retention rates.
Every business leader has their own ideas about how to provide customers with an ideal experience. But is there a customer service golden rule everyone should follow? We think there is! Actually, there are 2, and you can start implementing them right away.
Customer retention is a marketing term that gets thrown around a lot, but actually reaching a customer retention optimum involves a lot of moving parts. From nailing the customer experience to overcoming customer retention obstacles, we’ve provided the ultimate guide to all things retention.
Believe it or not, our high school teachers were right — you do need math! To be successful in your marketing strategies, it’s essential to do some marketing math. These simple equations will give you a clear insight into what’s working and what’s not.
Rare is the business that doesn’t have a slow season. But while it might be inevitable, you don’t have to take your slow season lying down. You have options, from finding new strategies to engage leads to using the extra time to strengthen your business model.
Are your employees lacking motivation? How’s the overall company morale? Employee motivation and good morale are crucial to any company’s success. Motivated employees and those with a good attitude put the enthusiasm, energy and drive into your business. Here’s how you can boost your team’s motivation level and workplace morale this January and all year long.
You may have previously asked yourself, “Is customer service important?” And if you want to build a business that can thrive long-term, you need to understand the answer. When entrepreneurs overlook their customer support structure, they miss opportunities to increase retention – and their bottom line.
Sending a marketing email takes more planning than typing out a message, adding a few images, and pressing send. With email open rates being a major indicator of click conversion and potential profits, your email marketing subject lines matter more than you think. We have the scoop on exactly why they’re so important — and some tips and tricks for writing winning subject lines.
If you want to see consistent growth year over year, you need to set (and meet) a reasonable retention goal. There is simply no other option. Here’s how to cater your marketing and business practices to nurture your current customers.
When faced with many of today’s advertisements and marketing strategies, fear of the unknown and fear of missing out are two common worries that suck many consumers in — but fear-based marketing does not often retain clients.
Customer appreciation can be tricky, but it doesn’t have to be! Sometimes we feel like we owe our customers something for their business, or maybe even that they should owe us for all our hard work. Understanding the difference between gratitude and guilt will improve your relationships with your customers and, ultimately, your business.