Have you ever wondered if you’re communicating too much or too little with customers and prospects? With too much communication, people could stop paying attention. With too little communication, you miss out on sales. Or worse, an existing customer leaves and goes to a competitor because they feel you’re indifferent to them.
You may be asking yourself: How often is too often to communicate with your customers and prospects? But the issue isn’t how frequently you communicate with them; it’s what you’re communicating. What you say is more important than the amount of content you are releasing as long as what you’re sharing is exciting and relevant to the person you’re talking to.
But how do you avoid becoming an annoyance?
Don’t Let Your Emails End Up In The Trash.
Email marketing is still the most relied upon method for business owners when they want to reach their customers. This is because email is one of the quickest and cheapest forms of communication. The biggest challenge is your email getting sent to spam or the trash. You may be using words, codes, fonts, or images that set off spam filters.
To ensure your emails won’t get lost in junk folders, try sending email copies. This content is prewritten and can be sent out to customers and potential customers to advertise a sale and holidays or make announcements. For these to be successful, they must be persuasive, personalized, and welcoming.
Don’t be afraid to get personal within your emails. Addressing your customers or prospects by name will make them feel included and valued. You can even use second-person pronouns to make your readers feel like you are speaking directly to them. Offer promotional codes and advertise items based on the search and purchase history. People will pay attention if you’re sending valuable and entertaining information.
When Should You Communicate?
You can send daily, weekly, or monthly emails to generate leads. But which option is the best for you? Unfortunately, there is no right or wrong answer to this question because every business and situation is different.
When sending emails every day, it’s crucial that they are always engaging. There are 3 ways you can do this: entertain, educate, and elevate people. If you find it difficult to create this type of content daily, you may want to try a different approach. Daily emails can be beneficial, but can you make it a habit to create engaging content for each day? It’s also important to ask yourself if you would like to receive 365 emails from a company throughout the year. While this approach has worked for some entrepreneurs, most of these emails end up in the junk pile.
These emails may not be frequent enough for you and your business. The excitement of your sales and upcoming items may wear off if you’re only sending an email once a week. But if you decide to go this route, ensure that you give people a reason to opt-in. You want each email to stick to your goal, have an engaging opening and closing, and be consistent. A happy medium between daily and weekly emails is to send an email every other day or every two days. This will help your customers not get tired of your content but keep them wanting more.
If you’re only connecting with your platform once a month, it will be difficult to get leads. It’s best to use monthly emails to talk about what happened in that month that readers should know about. Are you developing something new? Discuss upcoming sales they should look out for? You could attract more traffic if you do customer(s) of the month where you highlight someone and share a little bit about them. This can help build a community between you and your brand.
Now, it may seem that none of these options is perfect for you and your business. This is why you need to develop a timeline to help you reach your leads. We suggest looking into our digital newsletter! We offer custom content that will go across all of your digital channels, which will help maximize conversions, retention, and referrals. We will create a weekly email newsletter full of custom content for your readers to enjoy.
Whatever method you choose, challenge yourself and ask how you can communicate to your audience more effectively. What can you add to make your content more engaging? It takes time to develop your perfect communication strategy, but with some trial and error, you’ll find a technique that suits you and your business best.