“Summer slowdown” is a term used to describe a lull in sales or productivity for businesses during the summer months. A number of factors influence it, and it varies between industries, but many different types of businesses face this common phenomenon every year. While this may seem like a cause for concern, you can actually use it to your advantage. Here are a few ways to do that.
Use The Time To Optimize.
If you’ve been wanting to change or improve something within your business but haven’t found the time, the summer slowdown provides the perfect opportunity. Now is the best time to think about what could be improved and how you can make changes. For example, if you want to switch to a more user-friendly CRM, update your intake protocol, or upgrade your company insurance package, do it this summer.
Nurture Your Current Leads And Customers.
While you should be nurturing your clients and prospects all year long, summer provides a special opportunity. You can focus on building out campaigns to provide your clients and leads with the most value possible. Think about what makes sense for your industry and what resonates with your audience and go from there.
Offer A Special Summer Deal.
A limited-time summer offer might be just what your business needs to close deals with some of your indecisive leads. Perhaps a 20% off or BOGO deal will push them over the edge from being a prospect to becoming a customer. This can also be beneficial for boosting your summer sales numbers.
Take A Break To Recharge.
One of the major reasons so many businesses experience a summer slowdown is vacations. Your clients, prospects, and employees are likely out of town on a rotating basis, which can make planning projects and meetings challenging. However, this opens up the opportunity for you to take a break and recharge your batteries. It’s a great idea to enhance your own personal health and well-being, and you’ll become more productive and successful in your business.
By seeing the summer slowdown as an opportunity to set your business up for success rather than a setback, you give your company the extra boost it needs to thrive all year long.