Why hasn’t Amazon killed bookstores? Learn how 2 California booksellers leverage the power of community to keep their shops afloat — and how you can steal their strategies to help your small business compete.
small business strategy
One part of maintaining a successful business is to consistently evaluate your progress. You need to know ROI, expenses, marketing analytics, and more. All of that is important. But when it comes to how you evaluate your management team, it might be time to reevaluate how you evaluate.
This summer, you may notice your employees getting excited about barbecues, weekend trips, spending time with family, and yes, going on vacation. But how can you plan for employee PTO this summer and still keep all your projects on track? Luckily, it may be easier than you think.
Turnover is expensive, time-consuming, and, worst of all, often preventable. So, how do you measure and improve employee satisfaction? Well, it’s likely easier than you think.
If you’re a business owner, then you know a company cannot function without clear, concise, and consistent communication. Read on to see how improved communication within your business can enhance your company culture.
Fear is powerful — it can save lives — but it can also keep us from taking the chances we need to succeed. So, how do you distinguish between helpful and unhelpful fear? And when it comes to your business, how do you make sure your fear isn’t making all the decisions?
Email is one of the quickest and cheapest forms of communication with your clients and prospects. On the one hand, it can be used for ...
The type of content you put out says a lot about your brand. That’s why it needs to be taken seriously. But how can you ensure that your content is up to snuff? You can start by prioritizing quality over quantity when creating high-quality content.
If you own or operate a business, you’ll hear plenty about generating leads. It makes sense, considering that leads often turn into ...
Have you ever heard of the CBS reality series “Undercover Boss”? Each episode features a business owner or CEO who disguises themselves as ...
If you’re interested in running your own business, you’ve likely heard about the high failure rate for small-time entrepreneurs. It’s true ...
Every good small-business owner knows that it pays to have good word-of-mouth marketing. In fact, 78% of people involved in B2B marketing believe that referral programs generate good or excellent leads. Check out our latest blog post to learn more about how to set up a good referral program that can help your business achieve long-term, sustainable growth.