If you find yourself constantly chasing the next problem, always looking for cracks in the building of your business — look up. Notice all ...
small business strategy
Customer appreciation can be tricky, but it doesn’t have to be! Sometimes we feel like we owe our customers something for their business, or maybe even that they should owe us for all our hard work. Understanding the difference between gratitude and guilt will improve your relationships with your customers and, ultimately, your business.
You may be asking yourself many questions about the value of design: How do you know what a good design is? What are your clients looking ...
If you’re trying to build relationships with customers, then you can’t underestimate the power of personal storytelling. But how can you tell customers about yourself without oversharing? Here are some tips for creating captivating personal content without saying too much.
It’s the season of harvest, but we’re not just talking about fall vegetables. You’ve nurtured your list for long enough. It’s time to close sales! If you’re stuck on how to grow your print newsletter ROI before next year, start with these simple steps.
Entrepreneurs have access to more business data than ever, but how do you know which numbers matter and which are just a time suck? Here are some of the key performance indicators you probably shouldn’t be ignoring.
If your business isn’t bringing enough leads to grow, your marketing may be stuck in the 1990s! Try using this digital marketing strategy today to generate more leads and bring your lead generation into the 21st century.
Once you understand what you’re trying to communicate with your customers and prospects, you can then decide how often you would like to engage with them.
“Summer slowdown” refers to a lull in sales or productivity for businesses during the summer months. While this may seem like a cause for concern, you can actually use the summer slowdown time to your advantage. Here’s how.
Checking up on your churn rate and maintaining your current client base is crucial. In fact, it’s statistically proven to be more difficult and expensive to find new clients than it is to hang on to the ones you already have. Check out these 3 client-retention tips!
You can’t grow your business if you can’t convert your leads. Many business owners fail to play the long game and miss out on the majority of their leads. With our 8-step plan for long term strategic planning, you’ll convert more leads and boost sales like never before.
Email is one of the quickest and cheapest forms of communication with your clients and prospects. On the one hand, it can be used for ...