Search results for "luck"

mistakes

Improve Your Digital Marketing To Avoid Costly Mistakes

In March 2020, I issued a warning to my readers. (And, no, I sadly could not see the future plummeting toward us.) I warned that political advertising spending would drive up the cost of digital marketing. Experts projected $6.7 billion would be spent on political advertising during the 2019–2020 election cycle. I warned business owners […]

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uncertainty

Don’t Fear Chaos — Get Great by Choice

How do businesses become great by choice? Well, that’s a question for James Collins. Since penning his first book while teaching at the Stanford University School of Business, one question has dominated James Collins’ authorial career: How do companies thrive? With rigorous research and a healthy amount of skepticism for traditional wisdom, Collins has pursued […]

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Celebrity Marketing for World Domination

Even if you’re not a music fan, odds are you know who Taylor Swift and Drake are. These icons are everywhere we turn — we hear their music in the grocery store, see their faces on our screens, and know people in our lives who are diehard fans. Do you think this level of ubiquity […]

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10.30

Maximize the Value of Your Business

I think (or, at least, I hope) every business owner asks themselves how to maximize the value of their company. Understanding your value is crucial whether you have outside investors or not. It’s baffling that so few entrepreneurs take the time to investigate the real worth of their business. To help remedy this problem, I […]

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5.29

3 Negotiation Strategies You Can Learn From The FBI

No matter who you are, you spend your days navigating complex discussions by using negotiation to achieve you desired result. But hopefully, nobody’s ever demanded you give them a million dollars in return for the life of your son. This is exactly the situation Chris Voss was confronted with one fateful afternoon. Luckily, this demand was […]

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