Want to know the product-promoting secret the best marketers are using? It’s called the marketing mix, and by using its four simple factors, you can create a marketing strategy that will bring your product to the people that need it most.
Often, organizations forget to focus on an issue impacting an employee's ability to work: mental health support. Positive mental health leads to lower turnover, higher productivity levels, and less absenteeism over time — saving companies thousands of dollars over time.
In the business world, referrals are one of the biggest compliments your business can receive. Increased relationship capital leads to increased value to the customer and is an intangible asset that builds through trust and understanding.
El Pollo Loco understands the impact moms have on our lives; in fact, the founder's mom is the reason for the creation of the restaurant. In 2021, the company decided to focus on its roots and launch a relationship marketing campaign that honored all of the hardworking mothers in their community.
Fall might be the busiest time of year for you, but don’t let the season pass by without showing your team a little extra love. This is the best time to indulge in some team-building activities. Zoom or in-person, your work family can celebrate together.
Football players, coaches, and fans all have the same high hopes for their team to go all the way. Those who do succeed have a plan in place, practice their execution, evaluate their mistakes, and celebrate their wins! Here are five leadership takeaways every business owner can gain from football.
Story marketing is an art — not a process, method, or technique. Much like art, it requires creativity, vision, skill, and practice. Sounds like a lot of work, right? Rightfully so, as it is a valuable tool to add to your marketing campaign. Luckily, we’re here to guide you in the right direction.
With back-to-school season right around the corner, lots of parents and business owners are in a period of transition. That means this is your perfect opportunity to wow your audience by using some great back-to-school content ideas.
Employee health makes a big difference when it comes to job performance, and improving your staff members’ access to fitness resources could result in reduced costs, higher productivity, and better job satisfaction ratings
Closing can be tricky, even for the most experienced salespeople. There are no “magic words” that you can say to seal the deal with a prospective buyer. Luckily, there are still tried and true strategies that can make closing easier for you.
Success doesn’t just happen — you have to work hard for it. But plenty of hard workers nevertheless see their businesses fail. What are successful people doing differently? Here are a few of their secrets.
Social media can be tricky for small businesses, especially if you have a limited marketing team. Luckily, many tools and platforms make managing your business accounts a breeze!