Every business wants more sales; the problem is how to get them. Your business might be overlooking a few key elements to make your sales strategy more effective — and in the process, you’re leaving money on the table.
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People are clicking — but are they buying? All the web traffic in the world is meaningless if it doesn’t improve your sales. Converting online prospects into sales can be tricky, but read on to discover 6 different ways you can help capture more customers with your clicks.
One of the best things you can do as a business owner is to provide your staff with educational opportunities. Here are some key employee training benefits that can greatly enhance your organization.
In the business world, referrals are one of the biggest compliments your business can receive. Increased relationship capital leads to increased value to the customer and is an intangible asset that builds through trust and understanding.
When faced with many of today’s advertisements and marketing strategies, fear of the unknown and fear of missing out are two common worries that suck many consumers in — but fear-based marketing does not often retain clients.
With online retailers offering unprecedented convenience and brick-and-mortar establishments closing, you may have heard the sentiment that “retail is dying.” TJX stores have overcome these challenges and become retail examples for a “treasure hunting” model.
When you think about the most successful marketing campaigns you’ve ever seen, what comes to mind? Maybe a campaign that used humor to get its message across. A great marketing campaign stands the test of time and can invoke emotions, memories, or feelings from its viewers.
With many companies deciding to switch to remote work models after the pandemic, it can sometimes be challenging to find ways to ensure ...
If you find yourself constantly chasing the next problem, always looking for cracks in the building of your business — look up. Notice all ...
We hear it all the time — it’s cheaper to keep your current customers to make a repeat purchase than it is to find new customers. If you still haven’t marketed to your current customers after the sale, now is a good time to build cohesive customer retention strategies.
The month of October is a special time of year when everything creepy, kooky, mysterious, and spooky is celebrated with the highest level ...
Customer appreciation can be tricky, but it doesn’t have to be! Sometimes we feel like we owe our customers something for their business, or maybe even that they should owe us for all our hard work. Understanding the difference between gratitude and guilt will improve your relationships with your customers and, ultimately, your business.