![Increase Profits, Credibility, & Trust by Combining Direct Mail & Online Marketing](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
It seems like a lot of attention is being paid to online marketing strategies in 2016, but the traditional marketing method of direct mail ...
![How To Boost Your Referral Marketing Plan](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
As Newsletter Pros, we always begin our consultations with a comprehensive look at your current referral marketing strategy. All too often ...
![Get Curious: The Key to Killing It in the New Year](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
On August 5, 2012, while Americans were recovering from the hottest July in recorded history, one of the first truly successful Mars ...
![Make Cold Leads Hot for Your Business](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
If you weren't dating in 2015, consider yourself lucky.
Since most of us live behind some kind of smart screen -- hyper-connected and ...
![The Star Wars Brand Kept Customers for 38 Years … and You Can Do the Same](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
A long time ago in a galaxy far, far away …
You know the familiar blue text as it silently rests on black. Your anticipation builds. You ...
![Stop the Madness — Do You Have Business Values?](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
The cultural and business values created by Black Friday pose a serious threat to the relationship between businesses and customers.
As ...
![Reflections from an Inc. 500 Company](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
In soccer, there is a higher probability of a penalty kick being blocked if the goalkeeper remains in the center of the goal, rather than ...
![Kodak: A Business Failure Case Study](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
One of the most recognizable names in photography, Kodak's brand has been featured in everything from major films to rap lyrics. So how ...
![The Marketing Mistake You’re Making Right Now](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
It was the end of August, and the hot summer sun was finally sinking below the branches of nearby oak trees in small-town Caldwell, Idaho. ...
![The 6 Star Principles for Maximizing Referrals and Customer Retention](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
When I first started The Newsletter Pro in 2011, the company was actually called Solution Marketers.
We sold three products: The first ...
![From Teen Dad to Inc. 500 CEO: NLP Celebrates a Win](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
At 16 years old, our founder and CEO, Shaun Buck, received a phone call that would change his life forever: His ex-girlfriend was ...
![The History and Psychology of Direct Mail](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
Direct mail marketing is not a new concept.
The earliest known article of direct mail was distributed in 1000 BC when an Egyptian ...