Do you want to know how to make a company newsletter interesting? We have compiled a list of the most important things to remember from our over a decade of experience creating newsletters. Here is our complete guide to creating great content for your business newsletters.
Content Marketing
Have you ever wondered if you communicate too much or too little with customers and prospects? With too much communication, people opt out and stop paying attention. With too little communication, you miss out on sales. Either your competition got to them before you did — or an existing customer leaves and goes to a competitor because they feel they don't matter to your company. In short, having the wrong communication strategy costs you loads of money in one way or another. Read on to find out how you can ensure your communication frequency is just right.
When it comes to marketing masters, Red Bull is one of the greats. It knows exactly what its audience wants and the best ways to give it to them. That’s why the Red Bull brand image has become an inspiration for marketers all over the world. Using its example, we’ll fill you in on how your brand can grow wings of its own.
With over a decade of experience producing high-quality direct mail content for businesses across various industries, we know what works. We're so adamant about maintaining consistency with your print marketing campaigns because when it comes to direct mail, frequency matters a lot.
When it comes to personalization in marketing, it would be fair to say that billboards, TV ads, and newspaper ads could not target specific demographics. Instead, marketers got their message out to as many people as possible, regardless of whether they were qualified, potential buyers. But all of that started to change in the 20th century when personalization in marketing became a necessity.
But what is personalization in marketing? Read on to find out!
What is the lifetime value of a customer - and how can you increase it? The answer will depend on your industry, goals, and historical data.
When it comes to boosting your business’s overall profitability, nurturing your relationships with customers and prospects cannot be overstated. If you want to see higher retention rates and more referrals, then building good relationships with your clients is a must. Here are 10 customer loyalty strategies that really work (we know because we’ve tried them).
At Newsletter Pro, we pride ourselves on how we use content to build real connections between businesses and their audiences. Often underutilized, relationship marketing provides a durable and effective way to improve a business’s retention rates, referral rates, and reactivation rates. Be inspired by eight great examples of relationship marketing for small-business owners.
In the past, marketing focused solely on casting a net wide enough to pull in as many prospects as possible. Now, with account-based marketing (ABM), you can focus on a targeted group that is much more likely to be converted. In this article, we will explore some key marketing strategy types.
Sending a marketing email takes more planning than typing out a message, adding a few images, and pressing send. With email open rates being a major indicator of click conversion and potential profits, your email marketing subject lines matter more than you think. We have the scoop on exactly why they’re so important — and some tips and tricks for writing winning subject lines.
Get ready to rally your team and celebrate the new year and your business successes from 2022. Reflect on the past year. What did you do right? What can you do better? Build on your business’s accomplishments to make New Year’s resolutions and plan for an even better, more prosperous year in 2023.
If you want to increase engagement with your brand, you will need to publish content on a regular basis. The problem is that it can be difficult to think of new ideas you haven’t yet covered. Beat the brain block and recycle content! Learn why you should take a trip down memory lane and recycle content from the past.