When I first set out to build The Newsletter Pro, I was just looking to gain a few million dollars in revenue and gather a few new ...
Marketing
As entrepreneurs and business owners, we face setbacks all the time. How we handle these setbacks — and manage public relations in the ...
Have you ever wondered why successful companies fail? I’m not talking about going out of business. The type of failure I’m talking about ...
Consider your content marketing. How much of it — from direct mail to blog articles and social media posts — delivers your customers ...
We often dub snail mail "traditional" (and as such, a bit dated), but your direct mail campaign should be anything but. However, it’s time ...
It takes one hell of a constitution to take on a $4 billion corporation. But that’s exactly what Ben Cohen and Jerry Greenfield, a couple of hippies with an ice cream parlor in Vermont, did. And yes, we are talking about the famed Ben and Jerry who founded the much beloved Ben & Jerry's Ice Cream.
Is there room for originality in business? Should CEOs follow tried-and-true patterns or gamble on a more creative approach? When you look ...
It’s unfortunate how awful some direct mail campaigns are.
Bland, gimmicky postcards that flash catch phrases like “FREE MONEY” and ...
Is it possible to build customer loyalty with consumers who have never been to your business before? According to theories surrounding the ...
Years ago, I owned a direct mail company that specialized in new-mover mailers. Our product was similar to Valpak, in that we created and ...
Generally, personal marketing goes beyond the personal sender and influences the message itself.
The last email we received from ...
How important are online reviews? Would you go to a restaurant you knew nothing about? Would you hire a lawyer with zero client reviews? ...