Customer conversation and generating sales go hand in hand, but their relationship isn’t as simple as you might think. Talking with ...
Marketing
Square proves that the best business innovations are the ones we don’t even notice. If you’ve bought a cup of coffee from a local cafe ...
A great business mission is one that applies to every aspect of your company. It’s the guiding principle that defines who you are, what ...
In February of 2016, L Brands, the parent company of Victoria’s Secret, fired star CEO Sharen Turney. The new CEO, Stuart Burgdoerfer, ...
If you’re in retail, you’re likely aware of the "Amazon effect" — an ongoing disruption of the retail market. This disruption is affecting ...
Have you ever wondered if there is one goal or key performance indicator (KPI) that is more important than all others? Is there one single ...
Have you ever wondered if newsletter marketing still works? In this age of social media campaigns, email marketing, and article marketing, ...
When it comes to converting leads and spurring growth in your business, the fundamentals are key. But the vast majority of entrepreneurs ...
With spring approaching, I’m mentally preparing myself for another 7 weeks of grueling travel for speaking events, networking ...
Last year, I went through the process of selling a rental house I owned. As part of the process, I was on the lookout for a real estate ...
Have you ever had a marketing campaign fail? I have many times, and it sucks. All that invested time and money goes up in ...
Let me ask you a question. If you had a single lead source — just 1 customer — that generated 95% of your new leads and sales, would you ...