Lead nurturing takes time. There is no greater truth in the marketing world. Well, there might be, but for today, there isn’t.
We’ve ...
Newsletter Pro
If you’re like most other small businesses, your most valuable asset is your customer list. It tells you who your customers are, who ...
In order to continue maximizing your ROI from your newsletter, the first thing you need to do is double-check your mindset. Here’s what I ...
A few years ago, pre-pandemic (time has gotten weird!), I attended 24 or more conferences per year. That was way too much. But it gave me ...
For most businesses, lead generation isn’t the main issue when it comes to increasing sales and growing business. The issues are usually ...
Cold calls really suck.
Most salespeople hate making cold calls and most prospects really hate getting cold calls. But what if ...
I was speaking with a private client about a new marketing campaign he was putting together, and he shared the headline and lead magnet he ...
This Friday is Valentine’s Day, folks, and it's a great reminder to not let your personal relationships fall by the wayside. But how are ...
A while back, I was on Facebook poking around while I waited for my plane to take off, and I noticed a post that said, “Do you hate ...
I find that people often misunderstand cold marketing versus relationship marketing. Entrepreneurs typically try to apply valid cold ...
Everyone is familiar with the phrase, “You can’t teach an old dog new tricks.” This expression was first recorded in 1523 in “The Book of ...
I love when a company claims some sort of media is dead, whether it be email, direct mail, or something else, all because the marketing ...