When establishing brand identity, so many businesses look to their competitors. They try to copycat whatever amazing strategy shot them to ...
Small Business Strategy
Have you ever wondered if newsletter marketing still works? In this age of social media campaigns, email marketing, and article marketing, ...
As a kid, I had dreams of being an entrepreneur. I had dreamed this because I desired freedom. (Little did I know that’s not exactly how ...
Do you remember the scene from “The Last Jedi” when Luke appears before Kylo Ren on the red salt earth of Crait? You watch as Kylo Ren and ...
Businesses across the world face a form of mass extinction with inbound marketing, content marketing, and social media reinventing how we ...
If you’ve ever studied copywriting, you’ll know that fear is a powerful motivator. People are always looking to avoid pain. ...
There is a saying that goes, “Business would be easy if I didn’t have any customers or employees.” While that fantasy might make things ...
Everyone has haters. No matter how hard you try, there’s bound to be someone complaining loudly after each mistake. It’s up to you to ...
You don’t need to be a wordsmith to know what two words combine to form the title of Dave Ramsey’s book: EntreLeadership: 20 Years of ...
Have you been approaching leadership all wrong?
Whether you’re an executive or an aspiring leader, Dr. Henry Cloud, author of the ...
It takes one hell of a constitution to take on a $4 billion corporation. But that’s exactly what Ben Cohen and Jerry Greenfield, a couple of hippies with an ice cream parlor in Vermont, did. And yes, we are talking about the famed Ben and Jerry who founded the much beloved Ben & Jerry's Ice Cream.
Want to know the most expensive marketing tool in the world? A poorly managed lead.
Lead generation is, by far, one of the most ...