With over a decade of experience producing high-quality direct mail content for businesses across various industries, we know what works. We're so adamant about maintaining consistency with your print marketing campaigns because when it comes to direct mail, frequency matters a lot.
Small Business Strategy
A skill that every entrepreneur needs to have is setting SMART goals. Examples in this article will help you understand how to get started and craft the best milestones for your business.
What Are KPIs? Metrics that are important to follow to help your business are known as KPIs (or Key Performance Indicators). There are different types of KPIs that help track business goals and objectives while providing a snapshot of your current business standing.
What is the lifetime value of a customer - and how can you increase it? The answer will depend on your industry, goals, and historical data.
As a business owner, many things need your attention: customer acquisitions, sales, and other various technicalities. As a result, you may put your branding initiatives on the back burner. Without a proper strategy, you might make branding mistakes that don't reflect who you are!
Are your employees lacking motivation? How’s the overall company morale? Employee motivation and good morale are crucial to any company’s success. Motivated employees and those with a good attitude put the enthusiasm, energy and drive into your business. Here’s how you can boost your team’s motivation level and workplace morale this January and all year long.
People talk, and if you play your cards right, it will be about your business. Word-of-mouth marketing is one of the most important strategies your business can implement to drive engagement and referrals. We’ll tell you exactly how you can get people talking and show you real-life word-of-mouth marketing examples.
You may have previously asked yourself, “Is customer service important?” And if you want to build a business that can thrive long-term, you need to understand the answer. When entrepreneurs overlook their customer support structure, they miss opportunities to increase retention – and their bottom line.
Sending a marketing email takes more planning than typing out a message, adding a few images, and pressing send. With email open rates being a major indicator of click conversion and potential profits, your email marketing subject lines matter more than you think. We have the scoop on exactly why they’re so important — and some tips and tricks for writing winning subject lines.
If you’re wondering why professional development is important as a business owner, look no further. We’ll fill you in on how continued education as an entrepreneur ultimately leads to mastery in your field, not just a few small successes.
Want to know the product-promoting secret the best marketers are using? It’s called the marketing mix, and by using its four simple factors, you can create a marketing strategy that will bring your product to the people that need it most.
Get ready to rally your team and celebrate the new year and your business successes from 2022. Reflect on the past year. What did you do right? What can you do better? Build on your business’s accomplishments to make New Year’s resolutions and plan for an even better, more prosperous year in 2023.