What are the different types of personalized marketing? Why are they important? How can they be used to boost the ROI of small ...
building relationships
When it comes to building relationships with your audience, increasing your perceived credibility, and enhancing your brand recognition, we cannot overstate the importance of a newsletter.
Here are just a few of the key ways a newsletter can supercharge your business.
Learning how to find engagement rates is vital in determining how effective your online content is based on your business goals. Do you understand the different types of engagement metrics? Read on to learn more and start getting more audience interaction today.
Why is customer retention so important? Most business owners struggle to foster long-term relationships with existing customers. This complete guide to long-term retention is sourced from our over a decade of experience in helping businesses to successfully increase their retention rates.
As an entrepreneur, you’ve likely heard a lot of buzz about how to nurture customers in today’s business environment. More importantly, do you know why you should nurture customers? Because you want and need repeat business. You want satisfied clients who will sing your praises and naturally refer you to family and friends. Business relationships are important to you.
Every business leader has their own ideas about how to provide customers with an ideal experience. But is there a customer service golden rule everyone should follow? We think there is! Actually, there are 2, and you can start implementing them right away.
Marketers spend much time finding innovative strategies for attracting new customers to their business. However, marketers often exclude one critical demographic: current customers. Here are the benefits of customer relationship marketing.
The countdown continues as Newsletter Pro celebrates 12 years of business. We’re celebrating our success as we continue to share the top 12 lessons and tips that we’ve learned in the past 12 years. We’re eager to share what we’ve learned. Here are tips #8-5.
Custom marketing allows you to deliver the right message to the right audience at the right time, every time. But what are the advantages of customization in marketing?
Do you want to know how to make a company newsletter interesting? We have compiled a list of the most important things to remember from our over a decade of experience creating newsletters. Here is our complete guide to creating great content for your business newsletters.
With over a decade of experience producing high-quality direct mail content for businesses across various industries, we know what works. We're so adamant about maintaining consistency with your print marketing campaigns because when it comes to direct mail, frequency matters a lot.
When it comes to personalization in marketing, it would be fair to say that billboards, TV ads, and newspaper ads could not target specific demographics. Instead, marketers got their message out to as many people as possible, regardless of whether they were qualified, potential buyers. But all of that started to change in the 20th century when personalization in marketing became a necessity.
But what is personalization in marketing? Read on to find out!