With online retailers offering unprecedented convenience and brick-and-mortar establishments closing, you may have heard the sentiment that “retail is dying.” TJX stores have overcome these challenges and become retail examples for a “treasure hunting” model.
When you think about the most successful marketing campaigns you’ve ever seen, what comes to mind? Maybe a campaign that used humor to get its message across. A great marketing campaign stands the test of time and can invoke emotions, memories, or feelings from its viewers.
For nearly 2 centuries, Heinz has been adding that extra touch to your burgers, hot dogs, and even chicken tenders. During this time many businesses slowed their marketing strategies, but Heinz saw an opportunity to enhance its own.
What is a viral marketing strategy, and how can you create one? Well, just ask the Harmon Brothers! With over a billion cumulative video views, these marketing experts have worked on some of the most recognizable viral video campaigns. Here’s how they did it.
Connecting with your customers requires you to share personal stories. It will make readers feel like they know and trust you, encouraging them to continue using your services. At Newsletter Pro, we aim to help you accomplish your business goals with monthly newsletters.
We work with a lot of great small businesses at Newsletter Pro — always with the goal of advancing their business to new heights. This case study follows one of our clients, Petersen Pet Hospital, as they improved their retention rates through their newsletter.
It takes one hell of a constitution to take on a $4 billion corporation. But that’s exactly what Ben Cohen and Jerry Greenfield, a couple of hippies with an ice cream parlor in Vermont, did. And yes, we are talking about the famed Ben and Jerry who founded the much beloved Ben & Jerry's Ice Cream.
