A brand strategy encompasses the core values of your business. It allows you to define your brand’s personality and what it represents. There’s no single way to position your brand, but you’ll need to choose the right strategy according to the needs of your business.
When it comes to using social media for business marketing, it can be tough to know what steps to take to be successful. Here are five key elements to keep in mind.
Finding the right tools for lead generation can be tricky. While many paid services are available to find and share leads with businesses, the one you select will vary depending on your industry and needs. That’s why we wanted to cover 6 of the best tools for lead generation that any industry can benefit from (and many of them are free).
How do you start reaping the benefits of well-placed promotional QR codes? This blog will explore the importance of QR codes, how to use them successfully, and ideas for integrating them into your marketing.
If you’re thinking about incorporating print marketing materials into your overall advertising strategy, then you’re in the right place. Here are some types, strategies, and benefits of a well-rounded print marketing plan.
If you’re trying to build relationships with customers, then you can’t underestimate the power of personal storytelling. But how can you tell customers about yourself without oversharing? Here are some tips for creating captivating personal content without saying too much.
What is a viral marketing strategy, and how can you create one? Well, just ask the Harmon Brothers! With over a billion cumulative video views, these marketing experts have worked on some of the most recognizable viral video campaigns. Here’s how they did it.
Providing timely content is a savvy way to get customers’ attention, but what happens when the buzz dies down? To prevent your website from becoming irrelevant overnight, it’s crucial to invest in evergreen content even more than you do in the next big thing.
We often hear clients say their personal stories aren’t interesting enough for their audiences. We disagree. With the right storytelling method, you can turn even the most ordinary day-to-day experiences into extraordinary stories. Here’s how to do it successfully.
Consistency is key to executing a successful marketing strategy, closing a sale, or nurturing your current client base. But how often should you get in touch with your audience?
