With spring approaching, I’m mentally preparing myself for another 7 weeks of grueling travel for speaking events, networking ...
retention
When I first set out to build The Newsletter Pro, I was just looking to gain a few million dollars in revenue and gather a few new ...
Microsoft conducted a widely publicized study a few years ago that concluded the average American’s attention span was now only 8 seconds ...
Most businesses --Â yes, even yours --Â go about marketing all wrong. I have been helping small business owners for many years (I define ...
Once a year, I hold an annual planning meeting with the members of my sales team. When someone tells me I’m needed in any daylong, meeting ...
The right marketing strategy — a strategy that hits at the right time and strikes a chord with consumers — can make a company. It can ...
Last week, I was in a meeting (which, as we grow, has become a more and more frequent thing), and the subject of marketing ...
If you knew the lifetime value and loyalty of a customer depended on their next interaction with you, would you treat them a little bit ...
As I am writing this article, I have been on this earth for 35-plus years. In that time, I have been self-employed full-time for 14-plus ...
I once took a survey sent out by a company whose products I buy on a semi-regular basis. You’re probably familiar with these kinds of ...
When I first started The Newsletter Pro in 2011, the company was actually called Solution Marketers.
We sold three products: The first ...