Your business likely has a number of marketing strategies it employs, but you may be surprised to find that the one that can have the biggest impact on your bottom line is actually led by your customers! This strategy is called word-of-mouth marketing, and it proves that gossip can be a good thing. Read on to find out how you can get your customers talking.
Marketers spend much time finding innovative strategies for attracting new customers to their business. However, marketers often exclude one critical demographic: current customers. Here are the benefits of customer relationship marketing.
Once upon a time, there was a business that wanted to engage its audience and drive sales by inspiring its customers. They searched far and wide before they finally found it: the power of storytelling in marketing! This age-old tactic markets your brand in a way people find relatable and interesting, so your business can have the happily ever after it deserves.
Newsletter Pro’s 12th-anniversary celebration continues as we share our top 12 tips for business success. Here are the final 4. You don’t want to miss these powerful tips that helped make our business what it is today.
The countdown continues as Newsletter Pro celebrates 12 years of business. We’re celebrating our success as we continue to share the top 12 lessons and tips that we’ve learned in the past 12 years. We’re eager to share what we’ve learned. Here are tips #8-5.
Jan. 25, 2023, marks Newsletter Pro's twelfth anniversary as a company. To celebrate this month, we are counting down 12 of the most important lessons we have learned in our 12 years of business, starting with number 12.
Custom marketing allows you to deliver the right message to the right audience at the right time, every time. But what are the advantages of customization in marketing?
There are no “magic words” for closing a sale. Closing is only possible with a rock-solid sales plan from start to finish. That's why we're sharing how to close sales effectively, techniques for nurturing leads, and advice for standing apart from the competition.
Customer retention is a marketing term that gets thrown around a lot, but actually reaching a customer retention optimum involves a lot of moving parts. From nailing the customer experience to overcoming customer retention obstacles, we’ve provided the ultimate guide to all things retention.
Believe it or not, our high school teachers were right — you do need math! To be successful in your marketing strategies, it’s essential to do some marketing math. These simple equations will give you a clear insight into what’s working and what’s not.
Do you want to know how to make a company newsletter interesting? We have compiled a list of the most important things to remember from our over a decade of experience creating newsletters. Here is our complete guide to creating great content for your business newsletters.
With over a decade of experience producing high-quality direct mail content for businesses across various industries, we know what works. We're so adamant about maintaining consistency with your print marketing campaigns because when it comes to direct mail, frequency matters a lot.
