Selling is more difficult than ever because the rules of the game have changed. But few people and companies have evolved. When you try to sell in 2018’s economy using a sales process from 1996, you’re bound to be disappointed with your results.
Shaun Buck
Have you ever analyzed what really drives sales in your business? Before even considering content or relationships, most people tie their ...
When I was growing up in the ’80s and ’90s, information was a valued possession. It was rare and hard to get. You had to go to the library ...
In February of 2016, L Brands, the parent company of Victoria’s Secret, fired star CEO Sharen Turney. The new CEO, Stuart Burgdoerfer, ...
If you’re in retail, you’re likely aware of the "Amazon effect" — an ongoing disruption of the retail market. This disruption is affecting ...
Have you ever wondered if direct mail still works for companies today? Or why companies spend billions of dollars annually on direct mail? ...
Have you ever gotten hyped up by a marketing guru’s sales pitch or presentation, purchased the course thinking it would change your ...
Far too many people fall for what I like to call “fad-diet” marketing. They buy into some scheme that promises to solve all of their ...
When I was just starting out in business, I couldn’t understand why any company paid for a group of managers. I know that sounds dumb, but ...
Have you ever wondered if newsletter marketing still works? In this age of social media campaigns, email marketing, and article marketing, ...
As a kid, I had dreams of being an entrepreneur. I had dreamed this because I desired freedom. (Little did I know that’s not exactly how ...
With spring approaching, I’m mentally preparing myself for another 7 weeks of grueling travel for speaking events, networking ...