![Want More Leads? Make Sure You’re Using the Right Bait!](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
I often talk about how to close and convert more leads to sales once you have those leads. I sometimes even go into relationship-building ...
![From Business Owner to CEO — Will You Make It?](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
There is a massive difference between being a business owner and being the CEO of your company.
At some point, you have to make the ...
![3 Signs You’ve Created Your Own Bad Luck](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
Have you ever suffered from a streak of bad luck?
Maybe a string of business deals fell through, a meeting didn’t go according to ...
![The Biggest Side Effect of a Strong Economy: Business Slop](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
Here’s some great news: The economy is rolling along, and all is good. But there’s one side effect of a good economy that can hurt every ...
![Elon Musk Holds the Key to Your Next Killer Referral Program](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
Today, I want to share with you the origins of our Tesla referral program. Our model is based on Elon Musk’s genius marketing ...
![Why Your Marketing Campaign Isn’t Working in a Good Economy](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
I have good news and bad news on the good economy we are enjoying.
Let’s start with the good news: For many small business owners, the ...
![Help! I’m Stuck and Don’t Know What to Do!](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
I met my friend Bud 16 years ago, which means I know him well enough to detect when he is feeling stuck. We originally met when I first ...
![The Best Referral Marketing Strategy for Any Business: Referral Partners](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
Today I'm going to let you in on the best referral marketing strategy for your business: referral partners. Everyone knows referrals are ...
![Make More Money Playing the Long Game](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
What if I told you that your business could easily, with minimal extra expense, close up to five times the number of sales you’re closing ...
![6 Traits to Help You Succeed When Others Fail!](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
Have you ever wondered why one person achieves success when another tried and failed? What’s the difference between someone who makes ...
![How One Community Business Escaped the Shadow of Amazon](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
In the age of Amazon and online shopping, brick-and-mortar booksellers are on their way out. Or, at least, that seems to be the narrative ...
![Make Customers the Hero by ‘Building a StoryBrand’](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
“Get to the point.” Your prospective customers may not say that to your face, but odds are that's what they’re thinking when they see your ...