![Make The Jump Into Targeted Local Marketing](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
Last year, I went through the process of selling a rental house I owned. As part of the process, I was on the lookout for a real estate ...
![What Top Gun Can Teach You About Your Referral Program](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
​​When we set out to create our 2017 referral program contest, the objective was to have the winners join us for an aerial battle in ...
![The 4 Things Every CEO Needs To Continue Driving Growth](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
Do you want your company to thrive? Do you want your company to grow? These may seem like silly questions, but for some, the answer is no. ...
![Why Your Marketing Campaign Isn’t Working](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
Have you ever had a marketing campaign fail? I have many times, and it sucks. All that invested time and money goes up in ...
![Confessions of an Entrepreneur](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
If you’ve ever studied copywriting, you’ll know that fear is a powerful motivator. People are always looking to avoid pain. ...
![How To Get Referrals Without Offering Incentives](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
Referrals are the best type of new customers, and you don’t even need incentives to get them. Every study on the topic of referrals says ...
![Relying On 1 Lead Source Is A Recipe For Disaster](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
Let me ask you a question. If you had a single lead source — just 1 customer — that generated 95% of your new leads and sales, would you ...
![Leadership: The Hardest Aspect Of Entrepreneurship](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
There is a saying that goes, “Business would be easy if I didn’t have any customers or employees.” While that fantasy might make things ...
![The Exaggerated Death of Offline Media](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
If you go online right now and look at business news websites, you will find a staggering amount of stories on how great digital media is, ...
![The Reason Your Referral Promotion Isn’t Working](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
A couple years back, I was consulting with a client of ours, the owner of a dental practice, about their referral promotion. They were ...
![Why You’re Not Getting More New Customers](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
When I first set out to build The Newsletter Pro, I was just looking to gain a few million dollars in revenue and gather a few new ...
![Behind The Scenes Of A Killer Customer Reactivation Campaign](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
When was the last time you thought about lost or cancelled customers? What about implementing a customer reactivation campaign?
If ...