A brand strategy encompasses the core values of your business. It allows you to define your brand’s personality and what it represents. There’s no single way to position your brand, but you’ll need to choose the right strategy according to the needs of your business.
With online retailers offering unprecedented convenience and brick-and-mortar establishments closing, you may have heard the sentiment that “retail is dying.” TJX stores have overcome these challenges and become retail examples for a “treasure hunting” model.
When you think about the most successful marketing campaigns you’ve ever seen, what comes to mind? Maybe a campaign that used humor to get its message across. A great marketing campaign stands the test of time and can invoke emotions, memories, or feelings from its viewers.
For nearly 2 centuries, Heinz has been adding that extra touch to your burgers, hot dogs, and even chicken tenders. During this time many businesses slowed their marketing strategies, but Heinz saw an opportunity to enhance its own.
What is a viral marketing strategy, and how can you create one? Well, just ask the Harmon Brothers! With over a billion cumulative video views, these marketing experts have worked on some of the most recognizable viral video campaigns. Here’s how they did it.
Connecting with your customers requires you to share personal stories. It will make readers feel like they know and trust you, encouraging them to continue using your services. At Newsletter Pro, we aim to help you accomplish your business goals with monthly newsletters.
It specializes in marketing cold-pressed, natural soaps to men, and quickly became a very popular brand. Grossing $100 million in profits during 2020, Dr. Squatch tapped into a market typically uninterested in the purchase of natural cosmetics: men in middle America.
We work with a lot of great small businesses at Newsletter Pro — always with the goal of advancing their business to new heights. This case study follows one of our clients, Petersen Pet Hospital, as they improved their retention rates through their newsletter.
