What is the lifetime value of a customer - and how can you increase it? The answer will depend on your industry, goals, and historical data.
Content Marketing Guide
As a business owner, many things need your attention: customer acquisitions, sales, and other various technicalities. As a result, you may put your branding initiatives on the back burner. Without a proper strategy, you might make branding mistakes that don't reflect who you are!
In the past, marketing focused solely on casting a net wide enough to pull in as many prospects as possible. Now, with account-based marketing (ABM), you can focus on a targeted group that is much more likely to be converted. In this article, we will explore some key marketing strategy types.
Did you ever watch the TV show “Mad Men”? It’s set in a 1960s ad agency, and the show is full of some of the best marketing messages, ...
Want to know the product-promoting secret the best marketers are using? It’s called the marketing mix, and by using its four simple factors, you can create a marketing strategy that will bring your product to the people that need it most.
Get ready to rally your team and celebrate the new year and your business successes from 2022. Reflect on the past year. What did you do right? What can you do better? Build on your business’s accomplishments to make New Year’s resolutions and plan for an even better, more prosperous year in 2023.
If you want to increase engagement with your brand, you will need to publish content on a regular basis. The problem is that it can be difficult to think of new ideas you haven’t yet covered. Beat the brain block and recycle content! Learn why you should take a trip down memory lane and recycle content from the past.
Are you in the storytelling business? If you’re trying to make great content that really resonates with your audience, you probably are. So, here are 3 pieces of proven, expert information that can help you boost your storytelling strategy.
A brand strategy encompasses the core values of your business. It allows you to define your brand’s personality and what it represents. There’s no single way to position your brand, but you’ll need to choose the right strategy according to the needs of your business.
When it comes to using social media for business marketing, it can be tough to know what steps to take to be successful. Here are five key elements to keep in mind.
Finding the right tools for lead generation can be tricky. While many paid services are available to find and share leads with businesses, the one you select will vary depending on your industry and needs. That’s why we wanted to cover 6 of the best tools for lead generation that any industry can benefit from (and many of them are free).
If you’re thinking about incorporating print marketing materials into your overall advertising strategy, then you’re in the right place. Here are some types, strategies, and benefits of a well-rounded print marketing plan.