A brand strategy encompasses the core values of your business. It allows you to define your brand’s personality and what it represents. There’s no single way to position your brand, but you’ll need to choose the right strategy according to the needs of your business.
If you’re thinking about incorporating print marketing materials into your overall advertising strategy, then you’re in the right place. Here are some types, strategies, and benefits of a well-rounded print marketing plan.
What is a viral marketing strategy, and how can you create one? Well, just ask the Harmon Brothers! With over a billion cumulative video views, these marketing experts have worked on some of the most recognizable viral video campaigns. Here’s how they did it.
You have a unique business! That’s not just a platitude — it’s an advantage. You have your own style and brand image. But are you underutilizing your most unique resource? Your competition may have newer storefronts or bigger budgets, but there is one thing they will never have: you.
Entrepreneurs have access to more business data than ever, but how do you know which numbers matter and which are just a time suck? Here are some of the key performance indicators you probably shouldn’t be ignoring.
Ever wondered why we work 1–2 months ahead of schedule? It might seem crazy to talk about Thanksgiving in August or September, but there's a good reason why we work so far ahead in the publication timeline — and you might even be able to help.
When you engage in regular, meaningful communication with your audience, you are creating lasting loyalty. While it’s impossible to maintain contact with every customer you’ve ever served, it’s important to stay in touch with as many as possible.
When it comes to increasing profits, business owners tend to focus on optimization and leads. While these 2 factors are very important to growing your business, businesses often ignore other avenues for revenue growth, and one of these secret cash cows is reactivations.
“How will people remember me when I’m gone?” We ask ourselves this all the time as human beings. But do we ask it enough as business owners and marketers? Luckily, a little storytelling marketing magic can help create a business legacy that lasts.
You know that Newsletter Pro has copy editors — but you may not know that they do far more than fix grammatical errors. Here’s why our team loves having an editing department, and why your content benefits from having them on your side!
