When faced with many of today’s advertisements and marketing strategies, fear of the unknown and fear of missing out are two common worries that suck many consumers in — but fear-based marketing does not often retain clients.
referrals
When you’re trying to convert more leads for your business, it might be tempting to tell your salespeople to turn up the heat. But sometimes, your sales team needs to play the long game — and it starts with building a real relationship with leads.
“How will people remember me when I’m gone?” We ask ourselves this all the time as human beings. But do we ask it enough as business owners and marketers? Luckily, a little storytelling marketing magic can help create a business legacy that lasts.
Getting referrals might not be easy for your business. Fortunately, asking the right people at the right time can significantly increase your chances of getting referrals — and it all starts with your print newsletter mailing list. Make sure you read this article before updating your list!
Every good small-business owner knows that it pays to have good word-of-mouth marketing. In fact, 78% of people involved in B2B marketing believe that referral programs generate good or excellent leads. Check out our latest blog post to learn more about how to set up a good referral program that can help your business achieve long-term, sustainable growth.
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Referrals are the best type of new customers, and you don’t even need incentives to get them. Every study on the topic of referrals says ...