We often hear clients say their personal stories aren’t interesting enough for their audiences. We disagree. With the right storytelling method, you can turn even the most ordinary day-to-day experiences into extraordinary stories. Here’s how to do it successfully.
Consistency is key to executing a successful marketing strategy, closing a sale, or nurturing your current client base. But how often should you get in touch with your audience?
You need to have a strategy to build credibility with your audience. As a content marketing company with over a decade of experience, we’ve seen firsthand how small-business owners become trusted experts in their fields, and it starts with building relationship capital.
Connecting with your customers requires you to share personal stories. It will make readers feel like they know and trust you, encouraging them to continue using your services. At Newsletter Pro, we aim to help you accomplish your business goals with monthly newsletters.
You have a unique business! That’s not just a platitude — it’s an advantage. You have your own style and brand image. But are you underutilizing your most unique resource? Your competition may have newer storefronts or bigger budgets, but there is one thing they will never have: you.
Entrepreneurs have access to more business data than ever, but how do you know which numbers matter and which are just a time suck? Here are some of the key performance indicators you probably shouldn’t be ignoring.
With back-to-school season right around the corner, lots of parents and business owners are in a period of transition. That means this is your perfect opportunity to wow your audience by using some great back-to-school content ideas.
Ever wondered why we work 1–2 months ahead of schedule? It might seem crazy to talk about Thanksgiving in August or September, but there's a good reason why we work so far ahead in the publication timeline — and you might even be able to help.
When you engage in regular, meaningful communication with your audience, you are creating lasting loyalty. While it’s impossible to maintain contact with every customer you’ve ever served, it’s important to stay in touch with as many as possible.
When it comes to increasing profits, business owners tend to focus on optimization and leads. While these 2 factors are very important to growing your business, businesses often ignore other avenues for revenue growth, and one of these secret cash cows is reactivations.Â
By providing great service to your current customers and increasing retention rates, you’ll set your business up to flourish this summer and all year long.
