Revitalizing Direct Mail in the Digital Age
In the era dominated by internet and email communication, concerns have arisen about the ...
Marketing
When it comes to building relationships with your audience, increasing your perceived credibility, and enhancing your brand recognition, we cannot overstate the importance of a newsletter.
Here are just a few of the key ways a newsletter can supercharge your business.
Learning how to find engagement rates is vital in determining how effective your online content is based on your business goals. Do you understand the different types of engagement metrics? Read on to learn more and start getting more audience interaction today.
Maybe you’re considering starting a newsletter (either personally or for your business), or perhaps you already have one. Either way, if you want to know how to make your newsletter stand out, you’ve come to the right place.
With over a decade of experience writing captivating, engaging newsletters, we know a few things about optimizing your content. We also know where lots of people go wrong when writing their newsletters.
Read on to learn more.
Why is customer retention so important? Most business owners struggle to foster long-term relationships with existing customers. This complete guide to long-term retention is sourced from our over a decade of experience in helping businesses to successfully increase their retention rates.
Your business likely has a number of marketing strategies it employs, but you may be surprised to find that the one that can have the biggest impact on your bottom line is actually led by your customers! This strategy is called word-of-mouth marketing, and it proves that gossip can be a good thing. Read on to find out how you can get your customers talking.
Every business leader has their own ideas about how to provide customers with an ideal experience. But is there a customer service golden rule everyone should follow? We think there is! Actually, there are 2, and you can start implementing them right away.
A consumer isn’t going to give your marketing the time of day if it isn’t entertaining. Boring content just doesn’t cut it anymore. Here’s what you can take away from “edutainment” marketing.
Marketers spend much time finding innovative strategies for attracting new customers to their business. However, marketers often exclude one critical demographic: current customers. Here are the benefits of customer relationship marketing.
Once upon a time, there was a business that wanted to engage its audience and drive sales by inspiring its customers. They searched far and wide before they finally found it: the power of storytelling in marketing! This age-old tactic markets your brand in a way people find relatable and interesting, so your business can have the happily ever after it deserves.
Jan. 25, 2023, marks Newsletter Pro's twelfth anniversary as a company. To celebrate this month, we are counting down 12 of the most important lessons we have learned in our 12 years of business, starting with number 12.
Custom marketing allows you to deliver the right message to the right audience at the right time, every time. But what are the advantages of customization in marketing?