A consumer isn’t going to give your marketing the time of day if it isn’t entertaining. Boring content just doesn’t cut it anymore. Here’s what you can take away from “edutainment” marketing.
Marketing
Marketers spend much time finding innovative strategies for attracting new customers to their business. However, marketers often exclude one critical demographic: current customers. Here are the benefits of customer relationship marketing.
Once upon a time, there was a business that wanted to engage its audience and drive sales by inspiring its customers. They searched far and wide before they finally found it: the power of storytelling in marketing! This age-old tactic markets your brand in a way people find relatable and interesting, so your business can have the happily ever after it deserves.
Jan. 25, 2023, marks Newsletter Pro's twelfth anniversary as a company. To celebrate this month, we are counting down 12 of the most important lessons we have learned in our 12 years of business, starting with number 12.
Custom marketing allows you to deliver the right message to the right audience at the right time, every time. But what are the advantages of customization in marketing?
Do you want to know how to make a company newsletter interesting? We have compiled a list of the most important things to remember from our over a decade of experience creating newsletters. Here is our complete guide to creating great content for your business newsletters.
Have you ever wondered if you communicate too much or too little with customers and prospects? With too much communication, people opt out and stop paying attention. With too little communication, you miss out on sales. Either your competition got to them before you did — or an existing customer leaves and goes to a competitor because they feel they don't matter to your company. In short, having the wrong communication strategy costs you loads of money in one way or another. Read on to find out how you can ensure your communication frequency is just right.
When it comes to marketing masters, Red Bull is one of the greats. It knows exactly what its audience wants and the best ways to give it to them. That’s why the Red Bull brand image has become an inspiration for marketers all over the world. Using its example, we’ll fill you in on how your brand can grow wings of its own.
When it comes to personalization in marketing, it would be fair to say that billboards, TV ads, and newspaper ads could not target specific demographics. Instead, marketers got their message out to as many people as possible, regardless of whether they were qualified, potential buyers. But all of that started to change in the 20th century when personalization in marketing became a necessity.
But what is personalization in marketing? Read on to find out!
What is the lifetime value of a customer - and how can you increase it? The answer will depend on your industry, goals, and historical data.
At Newsletter Pro, we pride ourselves on how we use content to build real connections between businesses and their audiences. Often underutilized, relationship marketing provides a durable and effective way to improve a business’s retention rates, referral rates, and reactivation rates. Be inspired by eight great examples of relationship marketing for small-business owners.
People talk, and if you play your cards right, it will be about your business. Word-of-mouth marketing is one of the most important strategies your business can implement to drive engagement and referrals. We’ll tell you exactly how you can get people talking and show you real-life word-of-mouth marketing examples.