Two of my 5 boys are in sports. My 9-year-old, Tyler, loves any kind of competition. He’s basically a legend in his mind, and when he’s ...
Small Business Strategy
Great marketers appeal to their demographic’s emotions by creating a clear and concise message. Feel like giving your marketing message ...
The right marketing strategy — a strategy that hits at the right time and strikes a chord with consumers — can make a company. It can ...
Since the Great Recession, it's been the trend, in America, to shed all physical mail. Many companies stopped mailing catalogs, direct ...
Over the years, I've become a student of marketing. In approximately 2001, I remember being extremely impressed by all the success and ...
In business, like in baseball, it’s always nice to hit a home run. That feeling you get when you know you’ve knocked one out of the park ...
Last week, I was in a meeting (which, as we grow, has become a more and more frequent thing), and the subject of marketing ...
You can throw all the money you want at your marketing campaign. You can spend tens of thousands of dollars on branding, landing pages, ...
Sometimes, the best advice is what not to do.
When it comes to business, some mistakes are obvious: Don’t pass off the competition’s ...
Long before “branding” was an ambiguous marketing term, the concept played a critical role in the development of capitalism. Take a step ...
Imagine a world where your team isn’t ready for the future, where innovation has passed your company by, and where the skills your people ...
They say love is a battlefield, and you can’t deny that marketing is too. After all, courting a potential customer is a lot like courting ...