What is the lifetime value of a customer - and how can you increase it? The answer will depend on your industry, goals, and historical data.
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As we quickly approach 2023, one of your business’s New Year’s resolutions could be to improve your company culture and team-buildings goals. Creating a company culture is an evolving process — you can always find ways to improve. By doing so, your employees will feel valued and motivated.
Are your employees lacking motivation? How’s the overall company morale? Employee motivation and good morale are crucial to any company’s success. Motivated employees and those with a good attitude put the enthusiasm, energy and drive into your business. Here’s how you can boost your team’s motivation level and workplace morale this January and all year long.
“Summer slowdown” refers to a lull in sales or productivity for businesses during the summer months. While this may seem like a cause for concern, you can actually use the summer slowdown time to your advantage. Here’s how.
Success doesn’t just happen — you have to work hard for it. But plenty of hard workers nevertheless see their businesses fail. What are successful people doing differently? Here are a few of their secrets.
You can’t grow your business if you can’t convert your leads. Many business owners fail to play the long game and miss out on the majority of their leads. With our 8-step plan for long term strategic planning, you’ll convert more leads and boost sales like never before.
Fear is powerful — it can save lives — but it can also keep us from taking the chances we need to succeed. So, how do you distinguish between helpful and unhelpful fear? And when it comes to your business, how do you make sure your fear isn’t making all the decisions?
Every good small-business owner knows that it pays to have good word-of-mouth marketing. In fact, 78% of people involved in B2B marketing believe that referral programs generate good or excellent leads. Check out our latest blog post to learn more about how to set up a good referral program that can help your business achieve long-term, sustainable growth.
Springtime provides a great opportunity for new growth in many areas, including your business. That’s why we’re encouraging small-business ...
Are you ready to be your own boss? Working for yourself can be both rewarding and flexible — while also opening you up to added stress, responsibilities, and costs. Here are our top 4 factors that you should consider before deciding to work for yourself.
If you’re a small business owner — or even the CEO — crowdsourcing social media content can help you engage with your audience and source new content. This often-underused strategy adds variety and diversity to your social media accounts, efforts, and overall brand.
Did you know that your mailing list is half of the success of your newsletter? In fact, it impacts your ROI much more than you think. Here’s how you can leverage your mailing list to best suit you and your business.