As a business owner, many things need your attention: customer acquisitions, sales, and other various technicalities. As a result, you may put your branding initiatives on the back burner. Without a proper strategy, you might make branding mistakes that don't reflect who you are!
When it comes to boosting your business’s overall profitability, nurturing your relationships with customers and prospects cannot be overstated. If you want to see higher retention rates and more referrals, then building good relationships with your clients is a must. Here are 10 customer loyalty strategies that really work (we know because we’ve tried them).
Are your employees lacking motivation? How’s the overall company morale? Employee motivation and good morale are crucial to any company’s success. Motivated employees and those with a good attitude put the enthusiasm, energy and drive into your business. Here’s how you can boost your team’s motivation level and workplace morale this January and all year long.
At Newsletter Pro, we pride ourselves on how we use content to build real connections between businesses and their audiences. Often underutilized, relationship marketing provides a durable and effective way to improve a business’s retention rates, referral rates, and reactivation rates. Be inspired by eight great examples of relationship marketing for small-business owners.
People talk, and if you play your cards right, it will be about your business. Word-of-mouth marketing is one of the most important strategies your business can implement to drive engagement and referrals. We’ll tell you exactly how you can get people talking and show you real-life word-of-mouth marketing examples.
In the past, marketing focused solely on casting a net wide enough to pull in as many prospects as possible. Now, with account-based marketing (ABM), you can focus on a targeted group that is much more likely to be converted. In this article, we will explore some key marketing strategy types.
You may have previously asked yourself, “Is customer service important?” And if you want to build a business that can thrive long-term, you need to understand the answer. When entrepreneurs overlook their customer support structure, they miss opportunities to increase retention – and their bottom line.
Sending a marketing email takes more planning than typing out a message, adding a few images, and pressing send. With email open rates being a major indicator of click conversion and potential profits, your email marketing subject lines matter more than you think. We have the scoop on exactly why they’re so important — and some tips and tricks for writing winning subject lines.
If you want to see consistent growth year over year, you need to set (and meet) a reasonable retention goal. There is simply no other option. Here’s how to cater your marketing and business practices to nurture your current customers.
Want to know the product-promoting secret the best marketers are using? It’s called the marketing mix, and by using its four simple factors, you can create a marketing strategy that will bring your product to the people that need it most.
Get ready to rally your team and celebrate the new year and your business successes from 2022. Reflect on the past year. What did you do right? What can you do better? Build on your business’s accomplishments to make New Year’s resolutions and plan for an even better, more prosperous year in 2023.
