Customer retention is a marketing term that gets thrown around a lot, but actually reaching a customer retention optimum involves a lot of moving parts. From nailing the customer experience to overcoming customer retention obstacles, we’ve provided the ultimate guide to all things retention.
Do you want to know how to make a company newsletter interesting? We have compiled a list of the most important things to remember from our over a decade of experience creating newsletters. Here is our complete guide to creating great content for your business newsletters.
When it comes to personalization in marketing, it would be fair to say that billboards, TV ads, and newspaper ads could not target specific demographics. Instead, marketers got their message out to as many people as possible, regardless of whether they were qualified, potential buyers. But all of that started to change in the 20th century when personalization in marketing became a necessity.
But what is personalization in marketing? Read on to find out!
When it comes to boosting your business’s overall profitability, nurturing your relationships with customers and prospects cannot be overstated. If you want to see higher retention rates and more referrals, then building good relationships with your clients is a must. Here are 10 customer loyalty strategies that really work (we know because we’ve tried them).
At Newsletter Pro, we pride ourselves on how we use content to build real connections between businesses and their audiences. Often underutilized, relationship marketing provides a durable and effective way to improve a business’s retention rates, referral rates, and reactivation rates. Be inspired by eight great examples of relationship marketing for small-business owners.
People talk, and if you play your cards right, it will be about your business. Word-of-mouth marketing is one of the most important strategies your business can implement to drive engagement and referrals. We’ll tell you exactly how you can get people talking and show you real-life word-of-mouth marketing examples.
In the past, marketing focused solely on casting a net wide enough to pull in as many prospects as possible. Now, with account-based marketing (ABM), you can focus on a targeted group that is much more likely to be converted. In this article, we will explore some key marketing strategy types.
You may have previously asked yourself, “Is customer service important?” And if you want to build a business that can thrive long-term, you need to understand the answer. When entrepreneurs overlook their customer support structure, they miss opportunities to increase retention – and their bottom line.
Sending a marketing email takes more planning than typing out a message, adding a few images, and pressing send. With email open rates being a major indicator of click conversion and potential profits, your email marketing subject lines matter more than you think. We have the scoop on exactly why they’re so important — and some tips and tricks for writing winning subject lines.
If you want to see consistent growth year over year, you need to set (and meet) a reasonable retention goal. There is simply no other option. Here’s how to cater your marketing and business practices to nurture your current customers.
Are you in the storytelling business? If you’re trying to make great content that really resonates with your audience, you probably are. So, here are 3 pieces of proven, expert information that can help you boost your storytelling strategy.
