A brand strategy encompasses the core values of your business. It allows you to define your brand’s personality and what it represents. There’s no single way to position your brand, but you’ll need to choose the right strategy according to the needs of your business.
In the business world, referrals are one of the biggest compliments your business can receive. Increased relationship capital leads to increased value to the customer and is an intangible asset that builds through trust and understanding.
When faced with many of today’s advertisements and marketing strategies, fear of the unknown and fear of missing out are two common worries that suck many consumers in — but fear-based marketing does not often retain clients.
We hear it all the time — it’s cheaper to keep your current customers to make a repeat purchase than it is to find new customers. If you still haven’t marketed to your current customers after the sale, now is a good time to build cohesive customer retention strategies.
Customer appreciation can be tricky, but it doesn’t have to be! Sometimes we feel like we owe our customers something for their business, or maybe even that they should owe us for all our hard work. Understanding the difference between gratitude and guilt will improve your relationships with your customers and, ultimately, your business.
If you’re trying to build relationships with customers, then you can’t underestimate the power of personal storytelling. But how can you tell customers about yourself without oversharing? Here are some tips for creating captivating personal content without saying too much.
Summer is behind us and we’re officially entering Q3 of the fiscal year. Now is the time to develop strategies to help your small business succeed before the end of the year. Don’t know where to start? We’ve got you covered with 6 strategies that will help your small business finish the year strong.
It’s the season of harvest, but we’re not just talking about fall vegetables. You’ve nurtured your list for long enough. It’s time to close sales! If you’re stuck on how to grow your print newsletter ROI before next year, start with these simple steps.
Connecting with your customers requires you to share personal stories. It will make readers feel like they know and trust you, encouraging them to continue using your services. At Newsletter Pro, we aim to help you accomplish your business goals with monthly newsletters.
When you engage in regular, meaningful communication with your audience, you are creating lasting loyalty. While it’s impossible to maintain contact with every customer you’ve ever served, it’s important to stay in touch with as many as possible.
When you’re trying to convert more leads for your business, it might be tempting to tell your salespeople to turn up the heat. But sometimes, your sales team needs to play the long game — and it starts with building a real relationship with leads.
