When you think about the most successful marketing campaigns you’ve ever seen, what comes to mind? Maybe a campaign that used humor to get its message across. A great marketing campaign stands the test of time and can invoke emotions, memories, or feelings from its viewers.
Customer appreciation can be tricky, but it doesn’t have to be! Sometimes we feel like we owe our customers something for their business, or maybe even that they should owe us for all our hard work. Understanding the difference between gratitude and guilt will improve your relationships with your customers and, ultimately, your business.
For nearly 2 centuries, Heinz has been adding that extra touch to your burgers, hot dogs, and even chicken tenders. During this time many businesses slowed their marketing strategies, but Heinz saw an opportunity to enhance its own.
If you’re trying to build relationships with customers, then you can’t underestimate the power of personal storytelling. But how can you tell customers about yourself without oversharing? Here are some tips for creating captivating personal content without saying too much.
What is a viral marketing strategy, and how can you create one? Well, just ask the Harmon Brothers! With over a billion cumulative video views, these marketing experts have worked on some of the most recognizable viral video campaigns. Here’s how they did it.
Providing timely content is a savvy way to get customers’ attention, but what happens when the buzz dies down? To prevent your website from becoming irrelevant overnight, it’s crucial to invest in evergreen content even more than you do in the next big thing.
We often hear clients say their personal stories aren’t interesting enough for their audiences. We disagree. With the right storytelling method, you can turn even the most ordinary day-to-day experiences into extraordinary stories. Here’s how to do it successfully.
Summer is behind us and we’re officially entering Q3 of the fiscal year. Now is the time to develop strategies to help your small business succeed before the end of the year. Don’t know where to start? We’ve got you covered with 6 strategies that will help your small business finish the year strong.
Consistency is key to executing a successful marketing strategy, closing a sale, or nurturing your current client base. But how often should you get in touch with your audience?
You need to have a strategy to build credibility with your audience. As a content marketing company with over a decade of experience, we’ve seen firsthand how small-business owners become trusted experts in their fields, and it starts with building relationship capital.
It’s the season of harvest, but we’re not just talking about fall vegetables. You’ve nurtured your list for long enough. It’s time to close sales! If you’re stuck on how to grow your print newsletter ROI before next year, start with these simple steps.
